Do football playoff games or "holidays" affect turnout at Open Houses

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Real Estate Agent with Long & Foster Real Estate Inc 610-225-7400 PA License - AB067198

The last two weeks I held open houses on a new listing we had. I was questioned whether it was a good idea to hold an Open House when there were playoff games. Well the first weekend, Eagles vs Giants game started at 1 PM we had ten groups through between 2 and 4 PM. Last week Eagles at Arizona game started at 3 PM we had eight groups through in the same time.

So it did not seem to affect numbers of visitors and no one seemed surprised we were open. Trudy held an open on mothers day last year for another listing we had at the time, all our sons have left home, and was amazed at the number of people who came through, about 18 groups in this case a lot of family groups together.

So what have you found? Do holidays and playoff games affect your turnout? Do you avoid holding open houses when there are holidays or playoff games for teams in your region or area?

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Rainmaker
67,309
Mike Sackman
Keller Williams Realty - Beaufort, SC
Realtor, Broker ABR, CRS. Closer!

I get more visitors during holidays because there is time to travel, tough for me because I have to sacrifice family time, but I do it. As far as the football games go, I wouldn't know, I'm always watching them with the family.....it's a give and take business!

Jan 24, 2009 03:44 AM #1
Rainmaker
524,954
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Nick & Trudy, yes I think they do affect open house turnouts.  For example, if you have an open house during the superbowl game, you may have only women attend without their husbands.  But with that being said, maybe try to incorporate the open house around the game -- such as pre-game or post-game festivities?

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Jan 24, 2009 03:49 AM #2
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Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Nick and Trudy.  I just wrote a post on opens.  I'm going to be very reluctant to do them at all this year.  I find that the expense isn't worth the return, especially when buyers can get all the information they need about a home on the internet and just call for a showing when it is convenient for them.  Most of the people attending my opens lately have been "lookers". 

Jan 24, 2009 03:54 AM #3
Rainmaker
784,762
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Mike thanks for the comment, I remeber Beaufort fondly as a place we visited when our son graduated from Parris Island four years ago, very nice town. I always try to have the TV on when a games is playing so husbands can check the score, and i can know as well.

Regina I know what you mean, I think with the superbowl usually being an evening game you can avoid the problem by having the open house in the afternoon. i have even considered holding the open house on a saturday to avoid a conflict.

Jan 24, 2009 03:55 AM #4
Rainer
122,934
John Petrone
ERA Nalbandian - Saddle Brook, NJ
SFR

I definitely believe it does affect the turnout, especially if the team playing is a local team. As was the case for you with Philadelphia and also Pittsburgh played as well, however you did have a good turn out!

Here in Northern NJ if the NY Giants were playing, we'd probably still go ahead with an open house for a client that wanted it, but we would let them know the turnout could be limited and this is the reason we believe why. Just as a precaution so the client isn't too disappointed if the # of visitors was not too exciting.

Jan 24, 2009 04:13 AM #5
Rainmaker
758,785
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

I had this discussion with a broker on Thursday... They do look at football schedules when planning open houses... 2nd is the weather... They avoid Football and Snow!

Jan 24, 2009 04:19 AM #6
Rainmaker
784,762
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Suzanne I found the last few months most of the people turning up at opens are unrepresented. Yes they have all the information on line and look on their own for a period of time before selecting an agent to work with. Many simply use the agent selling the home that interests them, so maybe we need to do a better job selling ourselves as buyer agents.

John, I always thought the same with Philadelphia, this is a sports crazy town, so numbers should drop, but of course not everyone is a sports fan and if someone is in town  becuae of relocating they may very well be here on a playoff weekend.

Jan 24, 2009 04:20 AM #7
Rainmaker
784,762
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Robert, I love to avoid snow, luckily this year we have been lucky in Philadelphia with low snowfalls. In fact this looks to be on track to be one of the lowest two year totals. I think in today's market with buyers looking on their own you have to make homes available for them to see. We can come up with all sorts of excuses why turnout is low, it was raining, it was sunny but I think if you offer full service you have to offer open houses.

Jan 24, 2009 05:26 AM #8
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Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Nick...  I wouldn't know since I don't sell homes.  But being a diehard sports fan... pro football as my favorite and because it's typically on Sundays... and when my team plays, the Eagles, I would be home watching it. I am sure DVR'ing tv helps.. which I do, but if I can help it, I wouldn't record my sports team. I just need to watch it live...  that's my .02...

jeff belonger

Jan 24, 2009 09:46 AM #9
Rainer
18,856
Kenneth Fisher
Cape Fear Real Estate Solutions, LLC - Wilmington, NC
BeachTownBrokers.com, Remax Essential - Wilmington, NC

I think that major sporting events definatley affect the turn out for open houses.  For one thing, I'd much rather be at home watching the game myself.  I agree with the Suzanne's comment about being reluctant to hold open houses at all.  With so much information available online, I think consumers are cutting out that step of the home buying process.  I have found open houses to be huge wastes of time and I don't plan to do them anymore. Some people swear by them, but I'm not old school like that.  If the house is price right and marketed correctly, it will sell. Saturday and Sunday afternoons are my time to spend with my family, unless I have an appointment to show buyers homes, or I'm negotiating a contract.

Feb 09, 2009 08:32 AM #10
Rainmaker
784,762
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Thanks Ken and Jeff, I agree I would much rather be home watching the game myself but have found over the past few weeks that open houses do make a difference. We have had great numbers turning out, both during playoff weekends and non playoff weekends. What I am finding is that consumers do have access to lots of information and are coming to Open Houses on their own to look and decide if they want to pursue a house further. After looking at areas, houses and deciding on what really is important to them they are making offers. We have sold several homes through Open Houses some where the buyer uses an agent and some where an attorney prepares the paperwork for them.

Feb 09, 2009 10:30 PM #11
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Rainmaker
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Nick Vandekar, 610-203-4543

Tredyffrin Easttown Realtor, Philly Main Line
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