'Down Market' Means it's Time to Market!

By
Services for Real Estate Pros with Independent Coach, Trainer & Consultant

'Down Market' Means it's Time to Market!

With the current real estate market crunch many people have pulled back on their marketing spend. Successful businesses however are Increasing their marketing – here’s why:

Less Competition: The downturn in the economy and marketplace tends to ‘clean up’ the industry, reducing the overall number of service providers and thereby increasing your potential ‘odds’ of gaining business

Separate the Wheat from the Chaff: As a general rule, only those providing a solid service and/or product will be able to ‘ride out’ the slow-down. Part-time players, ‘Johnny-come-lately’ types, and non-committed businesses will typically flock to other industries…or pull way back on their exposure and marketing…allowing the professionals to ‘shine’ through even more brightly.

• Marketing and Branding Increase: The reductions listed above result in a corresponding reduction in marketing and advertising hitting your core customer. This means that your marketing voice has an increased potential to be heard by your target audience.

• Lower Marketing Costs: The decrease in business marketing hits the segment of marketing service providers fairly hard – for example, as advertising inventories increase, you’ll find that the cost/M more affordable, and many other systems are offering significant discounts and special promotional pricing to bring in (your) marketing business. Basically, it’s a buyer’s market for marketing.

Remember, people haven’t stopped buying, selling, and investing – it’s just a slow down in a cyclical marketplace, a repeating trend which you can make it through. The best strategy to adopt is to determine if you are going to continue through the down turn, and from there recommit to your marketing and capture market share so that when the market turns upward – you are already there and well-positioned for long term success and profitability.

Find your niche, determine your plan and level of commitment to growing your business, cut unnecessary costs, track ROI for all spends, and grow your market share dramatically in this economic downturn.

-Tim Mancuso || www.TimMancuso.com

 

Tim Mancuso is a Trusted Advisor and Consultant focused primarily on the Real Estate Industry. Mr. Mancuso is currently looking for opportunities, contract and full-time engagements while continuing his training and speaking within the Real Estate community. Mr. Mancuso was Co-Founder / VP Global Sales for MyREALTY.com and the GLS - Global Listing Service and has over 20 years experience as a Technologist, Trainer, Coach, Recruiter and Speaker.

'Where Market Knowledge, Solid Technology Implementation, and Great Service meet - you will undoubtedly find Success.'        - T. Mancuso

Posted by

Tim Mancuso is a musician, public speaker and the former VP Sales & Marketing for Social Media startup ViewMyLife. He is focused on training and coaching business owners and entrepreneurs on leveraging traditional and new media to Stay in Touch with their clients, prospects, and key influencers. Follow On Twitter @TimMancuso or connect on Linkedin.com and Facebook.com

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Groups:
GLS User Group
Tags:
marketing
down market
buyers
sellers
tmancuso
tim mancuso
real estate marketing
relationship marketing
vp sales

Spam prevention
Show All Comments
Rainer
48,066
Nicole Weidauer
Keller Williams Greater Seattle - Shoreline, WA

These are all great points- real estate professionals should take heed. This current slow down will reveal the serious players in this game and I certainly hope to be one of them!

Thanks for the great advice!

Kind Regards, Nicole Weidauer

The Egerer & Weidauer Team, Keller Williams Realty Greater Seattle

Feb 04, 2009 02:33 AM #1
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainer
162,602

Tim Mancuso

Elite Sales Coach - GROW SMART
How can I help you grow your business?
*
*
*
*

Additional Information