I ask myself the question of where to advertise every single week. I look at different publication and wonder just how many Qualified Buyers are looking at print ads verses the internet. I guess the biggest question is not whether or not you do print advertising, we all know the Real Estate Book does find its way into many hands that are looking to buy, but how many of them actually buy from the ads they see in the book? Right now in our area most of our Buyers are coming from out of the area, so unless they order the Real Estate Book or view it online they are not seeing it. Statistics say that as many as 86% of Buyers start their search on the internet, (and if you are 44 or younger the number is more like 91%) and most pick the agent that comes up first in their search for an agent (again, on the internet). This is one reason I just signed up with RTV, and I am looking forward to all the benefits of this new and exciting business I am starting. I think putting a 360 Tour in Front of all the Internet Viewers will definately increase my presence on the internet. I know if I search for something I look at picture ads first... I bet most other lookers do too. Sooooo.... does that mean that internet advertising should come first? In this age of poor economy do we even advertise in print? I am excited about getting the Panoriders as I believe this will bring alot of the "ride by" traffic right to my inbox. I think we all better spend our advertising dollars as efficiently as possible and make them as effective as we possible can. I am going to continue to ask the question week after week so I can continue to evolve with the times. I don't want to get left behind. In this age of Technology, you better continually ask yourself where and how to receive the best bang for your buck. I try to spend my advertising money in the best places possible. Give me a comment back and let me know what you think about advertising in print media. I sure would like some other points of view. Don't forget to check out my Website, and my other blogs about Brickhouse Landing Subdivision, Prince George VA, the Economy, House Values in Your Neighborhood, and my Current Listings. I always have something good going on..... Thanks for reading me!
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CAROL HARRIS Realtor, ABR, e-PRO |
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| Carol Harris 4609 Courthouse Road,, Prince George, VA 23875 direct: 804-722-0412 cell: 804-731-4113 fax: 804-541-7258 equinerealtor@msn.com carolanneharris.com |
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