I had a very interesting conversation with a small group of Realtors this past week; each feeling frustrated with their level of production. Despite their frustration, the group as a whole seemed to have a renewed spirit of hope for increased business this year. I feel it is fair to mention that not one had a written plan of what they were going to do daily to achieve this increased business however.
When I presented each agent in the group with 3 proven methods for generating dozens of leads each week and a plan for converting these consistent leads into at least 20 new listings I was shocked to learn that not one agent was interested in pursuing one of these methods for doing more business.
My assessment is that the majority of licensed Realtors want to collect commission checks without doing any prospecting or investing any of their own time or money into their business. Somewhere along the line most Realtors have come to believe they can live on referrals only…..yet most are not surviving financially. I must admit this can be very frustrating to me at times.
The news tells us that unemployment is at an all time high in California and what is truly scary, consider how high the unemployment rate is when you factor in the thousands of Realtors who are doing no income producing work. If the unemployed put as much effort into finding work as Realtors do to build their business this country is in very bad shape.
Let me be clear, I don’t believe it is pure laziness but moreso that people are trapped in their own complacency. So focused on what they don’t want to happen: foreclosure, poverty, failure, etc… that they have become immobilized by fear.
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