Truth in Advertising

Mortgage and Lending with NEXA Mortgage NMLS 1320876

Wouldn't it be nice if everyone would use truth in advertising?  I do not know how many loans I lost in the past due to someone running an ad on TV or the radio with an interest rate that could only be attained by paying several discount points.  The ad does not say this but as I read the rate sheets from most every major wholesale lender out there, I know it cant be done. 

I am glad the latest rule of builders mortgage companies cannot be forced upon the client to recieve the builder incentive.  The builder can still give the incentive but they can shop their mortgage and still get it.  When you have a client in Texas, please have them contact me.  I am sure I can be competitive with the builder now that they have to "play fair".  They will love the service we give!


Comments (1)

Lisa Friedman
Alliance Realtors - Bedminster, NJ
Central New Jersey Real Estate

Hi Tony, Oh how I hate that sales tactic.  It is misleading and not the proper way to be conducting business.  Honesty and fairness should be number one, not bait switching.

Jan 26, 2009 12:08 AM