Are You Sweating the Small Stuff?

Services for Real Estate Pros with A Virtual Genie

We've all heard the saying "Don't sweat the small stuff ... and it's all small stuff."  While in day to day life that may be true and we should all strive to keep focused on the big picture and let small interruptions and inconveniences fall away like water off the proverbial duck's back, in the business of Real Estate we know that we must live be a different credo.  In fact, the most successful agents are the ones who sweat the small stuff every day and who sweat it BIG.  What do I mean?

Small stuff - chatting to a stranger in line at the supermarket and giving him a business card.  Small stuff - asking everyone we know if anyone THEY know is ready to buy or sell right now.  Small stuff - sending handwritten thank you cards after a first meeting with a new prospect.  Small stuff - having coloring books and crayons in the car for children on long days of showings.  Small stuff indeed, but it's the stuff folks remember and lead them to refer us to their friends and family by saying "I know this great Realtor - you'll never believe what he/she did for me!"  But there's even more small stuff to worry about - like making sure you're doing everything possible to get your listings the exposure they need in the current market.

If you're not sure that you're doing everything possible for your listings than you're probably not.  For example, there are a myriad websites for promoting listings - so how do you take advantage of them and make sure yours are getting viewed as many times by as many buyers as possible?  You sweat the small stuff.  I hear what you're saying... "I don't have TIME to sweat all that small stuff!"  And if you're good at what you do, that's probably true.  That's where I come in.  Yup.  Call this a shameless plug for my Virtual Assistant company - that's exactly what this is!  Markelle, Danielle & I and our team of virtual genies will magically sweat that small stuff for you - and you'll reap the benefits of happier more satisfied clients, which of course leads to ... more clients!  And isn't that what we all want?

Charles O. Finley said "Sweat plus sacrifice equals success."  So keep on sweating the small stuff - it really does make a difference!

Comments (5)

Team Honeycutt
Allen Tate - Concord, NC

The small stuff is what makes us great in real estate.  Good luck with your company.

Jan 26, 2009 03:49 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Details..the devil is in the details and all the little things add up to a big deal.  You are right about the slew of options for exposing listings.  That'll keep you busy! Keep paddling the canoe..don't stop! I think I see dry land ahead but you won't get there without effort..full time, day in and day out effort. Good post!

Jan 26, 2009 03:52 AM
Mike Klijanowicz
Cummings & Co. Realtors - Perry Hall, MD
Associate Broker @ Cummings & Co. Realtors

The small stuff is what our clients remember.  They don't remember the big stuff to us (like how much commission we made)!

Jan 26, 2009 03:53 AM
John Wilkens
Full Service Insurance Agency - Bogota, NJ

Nicely said! Thansk for the post.

Jan 27, 2009 12:23 AM
Bruce & Mary Smith
Savannah Lakes Homes - McCormick, SC
REALTORS, Savannah Lakes Village McCormick SC

Pam - Thanks for your post!  I think the notes are especially important in this day of technology!  Equally important is how we interact with others!

Jan 30, 2009 11:09 PM

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