HALLMARK SOTHEBY’S INTERNATIONAL REALTY BRAND WEB SITE OFFERS LANGUAGE TRANSLATION CAPABILITY

FOR IMMEDIATE RELEASE                                 CONTACT:

Erika Paul-President,Broker-Owner                 

                                                      508-435-9200

                                                      Erika.Paul@SothebysRealty.com

HALLMARK SOTHEBY’S INTERNATIONAL REALTY BRAND WEB SITE OFFERS LANGUAGE TRANSLATION CAPABILITY

Hopkinton, Massachusetts (Jan. 26, 2009)— Hallmark Sotheby’s International Realty, a luxury real estate firm based in Hopkinton, Massachusetts, today announced that its brand Web site, www.sothebysrealty.com, soon will be multi-lingual with the addition of seven new languages.

All functional and static information on the Web site were translated into Spanish and Portuguese this month.  It also will be translated into French, Italian, German, Russian and traditional Chinese within the next few weeks.  Translations will be done by professional translators based in each respective country, not by machine translation methods.

The brand added a currency conversion to the Web site earlier this year.

“The translations will be done by professional translators in each respective country, not by machine translation methods, and the Web site will be search engine optimized for each language,” said Erika Paul, President and Broker-Owner.  “Consumers in the Metro West area of Boston now will be able to search our inventory of fine properties in their native language with just the click of a button.” 

According to Broker-Owner, Erika Paul, the Sotheby's International Realty affiliation offers her firm the tools and resources needed to provide clients with the very best in real estate services.  
 
Six years ago, Hallmark Realty established itself as a boutique brokerage firm that has always offered its clientele a level of service not often found in the industry. Now as part of the Sotheby's International Realty network, the office has access to the very best in marketing resources and technology which she feels will take the level of service to new heights. Paul also pointed out that it was not only the high quality services that led her to join the company, but their commitment to the client as well.

"Our focus has been, and always will be, completely on the well being of the client and building lasting relationships that endure long after a home is bought or sold.  In Sotheby's I saw this same dedication to the client and knew right away that we would make the perfect fit." 

 Hallmark Sotheby’s International Realty is located at 11 Grove Street, Hopkinton, MA 01748.