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Google SEO - What do they type in Search Criteria?

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Services for Real Estate Pros with http://4114Info.com

What is the most common combination of words consumers use to find properties? I know it's sort of like giving your opponents the key to the city but is it the city first, then "real estate" or "real estate" and then the city, or what?

My partner says he'd type, "Homes for sale in Omaha" but Google doesn't care if it's a complete sentence! I say, "Real Estate, Omaha" with a comma. But actually, before I was involved in this project, I said "Homes for sale, Omaha"

Posted by

Stephen Wigg

Webmaster - 4114Info.com

Comments(7)

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no commas. The most common real estate key word is your city and the word real estate like omaha real estate. You can find out more in detail if you use the https://adwords.google.com/select/KeywordToolExternal

There is probably nothing more accurate than that. But you can see what has the most traffic, the most used phrases etc. Just put the word real estate in for instance and see what it shows.

omaha real estate 1 - 3 $2.20  
40,500  
40,500  
                        Mar Add 
omaha real estate agent 1 - 3 $2.67    
6,600  
9,900  
                        Mar Add 
omaha ne real estate 1 - 3 $1.70    
5,400  
4,400  
                        Jul Add 
omaha nebraska real estate 1 - 3 $1.84    
5,400  
6,600  
                        Jul Add 
real estate in omaha 1 - 3 $1.62    
1,300  
1,600  
                        Jan

 

omaha homes for sale 1 - 3 $1.98    
33,100  
40,500  
                        Apr Add 
omaha ne homes for sale 1 - 3 $1.51  
18,100  
22,200  
                        Jul Add 
homes for sale in omaha 1 - 3 $1.58    
1,600  
1,600  
                        Apr Add 
omaha nebraska homes for sale 1 - 3 $1.47    
720  
1,600  
                        Dec

Those are generally the most common 2 phrases for real estate but you have to check your own numbers. Use the suggestion tool to see what other phrases are popular.

Comments
Lucien Vaillancourt
Native Sun Realty, Inc. - Jacksonville, FL
Jacksonville Florida Real Estate

I agree with Shane.  City State Real Estate is probable searched most often.  I would also try City State Homes For Sale.

Jan 26, 2009 09:14 AM
Tim and Pam Cash
Crye-Leike (Sango) - Clarksville, TN
Real Estate Professionals - Clarksville TN

Shane, great list.

Jan 26, 2009 11:10 AM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Stephen ~ I have always assumed (and I think it's so) that the most common search is [city] real estate.  It's certainly the way I would do the search. That being said there are a lot of people out there searching with much longer phrases for all sorts of things. 

Ever since I got a new computer I have been fixing glitches, figuring things out, etc by putting in practically a full sentence that describes my problem.  I've been amazed to find that I can get my answer successfully in almost every case using the reallllly looooong search term.  It showed me that there are a lot of people who enter search terms that way rather than the short, concise way.  Opens up a lot of possibilities!

Jan 26, 2009 12:25 PM
Stephanie Hall
Keller Williams Realty - Madison, MS

I did a sponsored at for awhile until i got higher rankings

 

Jan 26, 2009 12:35 PM
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

What i was trying to point out is there is no guessing at all involved in this. You can use that tool and literally check the search volume per month for any phrase you want. They do key word suggestions and once you put in a few main phrases viola you have any phrase imaginable and whether or not someone is searching for it and how often and total volume. You dont have to guess! Its all there for you just put it in and see what it says for your city.

Jan 26, 2009 01:53 PM
Stephen M. Wigg
http://4114Info.com - Omaha, NE
4114Info.com

Thanks for the response, Sarah. We're going for "Omaha Open Houses" since we're advertising that, but have a way to go in that category!  Good to hear from you!

Jan 27, 2009 06:30 AM