When is an Open House Successful?

By
Real Estate Agent with Long & Foster

Yesterday, Sunday, I held an open house for my listing in the Kenwood section of Chevy Chase, MD. I did not expect many visitors because the property has been on the market for a while.  Also, it was quite a cold day for Washington, DC with very little sun.  I took the newspaper to read.

 

I did my usual to prepare for an open house.  I put a print ad in the Sunday newspaper, posted the open on Craigslist and in the MLS. The open was also placed in my brokerage website.   I had many directional signs out so prospective buyers and people just looking would find their way to my listing. This was not the first time the house was held open.

 

To my surprise, people were waiting at the property. (I always get to my open houses early).  Many of the home viewers were neighbors. Other visitors found the house from directional signs.  I had no time to read my newspaper because the flow of people coming to see the house was continuous. 

 

The open hours were from 2-4.  I did not close the house until 5pm.  Most people were just browsing.  Several agents came by to preview the property.  There were a few parties who were serious home buyers trying to find a house.  One or 2 parties seemed very interested in my listing. 

 

Does all this activity mean I had a successful open house?  What makes an open house successful? 

Comments (9)

Richard Dolbeare, R(B)
eXp Realty - Wailuku, HI
R(B), ABR, CRS...Hawaii Multi-Island Specialist

Michelle-  It sounds pretty successful to me.  What a treat to have "buyers" waiting in line once again!

Jan 26, 2009 09:32 AM
Lisa Glowacki
Lisa Glowacki - Rhode Island & Massachusetts - Tiverton, RI
Real Estate Broker - RI & MA

Michelle, I have to agree. It sounds successful to me. I hope you get a call back and an offer.

Jan 26, 2009 09:35 AM
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

Michelle, I would call that a terrific Open House. If you sell the house too, which is usually not the case, then it's even more of a success.

Jan 26, 2009 09:36 AM
Sylvie Dolley
My Home Group Real Estate LLC - Litchfield Park, AZ
CHMS, ePRO, SFR Phoenix Arizona Real Estate 602-32

Hi Michelle,

I think that you had a successful open!  You advertised, people showed up, its all good!

I sometimes think that even if no showed up but I get a lot of work done, such as catching up on correspondence, work on my blog, returning phone calls, work on marketing ideas and other business related activities means that I have had a successful open as well.  Sometimes having a little time between vistors is a great thing and you will amaze yourself as to how much work you can actually get done!

Why what do you consider a sucessful open?

Let me know!

Take Care & Fly High in '09!

 

Jan 26, 2009 09:37 AM
Larry Ulfig
RE/MAX Professionals South - Plainfield, IL
Naperville/Plainfield

Hi Michelle,

The fact that you actually had people attend the open house would make it sucessful. What makes my open houses sucessful is when I pick up a possible buyer client. How does print ad seem to work for you when holding open houses? Do you inquire as to how your attendees heard of the open house?

Jan 26, 2009 09:40 AM
Sonya Rosser
Better Homes and Gardens Real Estate Metro Brokers - Douglasville, GA

Sounds like an awesome Open House to me.  Hoping a ready, willing, and able buyer will be signing that contract soon.

Jan 26, 2009 09:52 AM
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

It is successful if you didn't have have any down time. Hopefully something good will come from this.

Jan 26, 2009 10:05 AM
Rebecca Anne Cole
PNC Mortgage - Timonium, MD

Sounds to me like all went well and there was a great turn out.  Best wishes for a quick sale.

Jan 26, 2009 10:55 AM
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Any open house that attracts potential home buyers to your listing is a success. Even if some of the browerrs were the neighbors. You never know the neighbors might know someone who might be interested in buying the house. Thanks for commenting on my blog. Great post.

Feb 28, 2009 08:41 AM