Myths About Building Your Business Online

Education & Training with Bradford Realty Group

For new agents or seasoned agents who are just finding their way to the internet world, we need to STOP here and realize that some of the things you might be hearing are completely FALSE!  If your wanting to take your business to the next level and utilize the internet, you might as well do it right from the beginning.

Earlier today I was speaking with a very nice lady who found me via Active Rain. Hmmm, an internet contact....See how this works?  She was sharing with me that she had been out of the industry for a number of years and was amazed about all the different ways there are to build her business.  Below are a few of her concerns and how I responded.

Question:   There are so many people, how am I going to compete?

Answer:       How can you compete if your NOT utilizing the internet?  Of course there are thousands, even hundreds of thousands of  real estate agents out there, but very few are ever found.  Getting your name out there is essential and most people have no idea how to do it properly.  We can teach you all about SEO (Search Engine Optimization).  People think that is hard, and it isn't.  It just takes a little bit of time and research.  Everything comes with a learning curve, and you just need to learn to market yourself correctly.

You need to have a website.  You need to be blogging.  You need to be constantly networking, and more!

I am not going to overwhelm you with everything that you need to do online as far as marketing goes. We will tackle that one step at a time, but you need to be prepared to put some time and sweat into getting yourself set up properly.  Once you do this, you can hire someone to take care of a lot of your repetitious tasks.  However, I really believe it is in your best interested to know how to do every part of your marketing yourself.

Question:  Do you really get quality leads online?  I have heard most of them are not that good.

Answer:  That depends on who you ask.  For those that are serious about their business and stay on top of their leads, they are as good as any leads you might get elsewhere.  Most agents will not work an internet lead long enough to find out if they are good or not.  Yes, you do get some that wont even give you the right information.  You will also get some that might not be ready to do business right then, but then your building a pipeline of prospects.  Those are your future and you need to keep in contact with them and build a relationship that will bring them back to you when the time is right.  The real fact is that the only time you really know if it was a good lead or not is when you leave a closing with a check in your hand. At that point, you can consider it to be a good lead.

Question:  Do you build your business online?

Answer: A LOT of my business comes from online, however I do not rely solely on the internet.  I am very big into getting out into the community and working within my markets.  When your promoting yourself within your community, your also promoting your online presence.  It all works hand in hand.  You will have clients that don't have internet access that need you in person.  You will have clients that want everything via internet, you must be flexible in what you offer.  If your limiting yourself to marketing your business one way or the other, your limiting your success.

Comment:  I am really nervous about starting over and the expense of getting going.

Response:  Sara (not her real name),  it does not have to cost a lot to market your business.  Yes, there are some things that will cost you $200 to $300 to set up, but your return on that money will be HUGE if marketed properly.  We will show you ways to become your local expert with little to no investment.  People are out spending big bucks on things that you can really accomplish for a fraction of what they are paying.  You just have to be smart about what your doing.  Should you decide to work with us, we are big believer in low cost marketing. Your not in the business to go broke before your first sale.

Over the next several months, we will breaking a lot of marketing down into simple terms and explanations.  There is a real misconception to the cost of effectively marketing your business.  You dont have to spend a fortune to be impressive.  Once it was suggested to me that I pay $300 for 100 flyers to market a home.  Personally, I was dying laughing inside.  I did list that house and I sold that house with personally made flyers that the client loved. I think my total investment was $20!  This business is high maintenance in a lot of ways, but it doesn't have to drain your pockets!

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Copyright 2009: Home Grown Marketing, Inc., All Rights Reserved. *Myths About Building Your Business Online*


Comments (22)

Associate Broker Falmouth MA Cape Cod Heath Coker - Falmouth, MA
Heath Coker Berkshire Hathaway HS Robert Paul Prop

Good points.  Whether you ask an experienced agent or a newbie, you will get different answers.

Jan 26, 2009 11:59 PM
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Brande, Thanks for the information.  I should also say affirmation, it isn't costly to network on the internet, it is work just like every other aspect of real estate.  I like the fact that you point out that it isn't the only source of business, but it is a good source.  Good post!

Jan 27, 2009 12:01 AM
Bruce & Mary Smith
Savannah Lakes Homes - McCormick, SC
REALTORS, Savannah Lakes Village McCormick SC

Brande - Technology is definitely with us!  And it takes a lot of time to learn how do use it correctly in marketing!  Thanks for the post!  Good information!

Jan 27, 2009 12:06 AM
Mike Klijanowicz
Cummings & Co. Realtors - Perry Hall, MD
Associate Broker @ Cummings & Co. Realtors

Over 50% of my business comes from on the internet.  AND YES IT DOES WORK and NO I DON'T PAY MUCH AT ALL!!!

Jan 27, 2009 12:26 AM
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

Brande, It was great to have all that great info in one spot.  Look foward to reading more.  Subscribed.  Now I  have more on my to-do list. 

Jan 27, 2009 12:38 AM
Ian Niquette
Square One Home Inspection - Markesan, WI

I hear this sort of thing all the time from people in other businnesses. Right now the net is so powerful it's scary. Google your name or your business once. You willbe amazed at what shows up. To not try to market online, even just a small amount, to me is suicide. I tell the skeptics that if I can do it, anyone can. Great blog, and great advice. Hopefully she took your words to heart.

Maybe you can teach an old dog new tricks.

Jan 27, 2009 02:05 AM
Darlene Young
Bradford Realty Group - Jonesboro, GA

Lydia - Thanks for stopping by.  Please be sure and subscribe to the newsletter, you might find some helpful tips!

Jan 27, 2009 06:50 AM
Darlene Young
Bradford Realty Group - Jonesboro, GA

Debbie -  A lot of people don't like change.  The problem is that if they don't change right now, who knows where their business will end up.  We have to constantly change with the times.  Active Rain in my opinion is a must.  You can't beg people to step up their game.  Kind of sad.

Jan 27, 2009 08:51 AM
Darlene Young
Bradford Realty Group - Jonesboro, GA

Heath - That is the beauty of marketing.  It can be so many different ways, and produce so many different results. So much of marketing depends on the persons attitude and what they REALLY want to achieve.

Jan 27, 2009 08:53 AM
Darlene Young
Bradford Realty Group - Jonesboro, GA

Tony & Darcy - Thank you.  Online is an inexpensive way of marketing, but so can many other ways.  As real estate professionals, we need to be able to spin on a dime and alter what we are doing as far as marketing goes. 

Jan 27, 2009 08:55 AM
Darlene Young
Bradford Realty Group - Jonesboro, GA

Bruce & Mary -  Your so right.  Learning can be very time consuming. I think that is where a lot of people just turn their backs.  That is why we have decided to start coaching and offering marketing services.  If your not willing to do it yourself, let someone else do it.  Atleast you wont be falling behind the times!  Thank you so much for stopping by.

Jan 27, 2009 08:57 AM
Darlene Young
Bradford Realty Group - Jonesboro, GA

Michael -  The net is definitely profitable.  I am glad your having such great success.  That is what it is all about.

Jan 27, 2009 08:58 AM
Darlene Young
Bradford Realty Group - Jonesboro, GA

Sabinske - Thank you for taking the time out of your day to stop by. I hope you accomplished everything on your to do list!

Jan 27, 2009 08:59 AM
Darlene Young
Bradford Realty Group - Jonesboro, GA

Ian -  Your right the online world is so powerful, that without it your business will suffer.  Our clients are learning to take one thing at a time, get it right and then move on.  Trying to do to many things at once is NOT recommended.  It becomes to overwhelming for people.  She is taking my words to heart, she called me this morning :-)  Thanks for stopping by.

Jan 27, 2009 09:01 AM
Atlanta's Home Inspector, David Lelak IHI Home Inspections
IHI Home Inspections 404-788-2581 - Canton, GA
Experience the IHI Difference

Brande, I'm looking forward to learning all I can. 

Jan 27, 2009 12:03 PM
William German
NetWorks Real Estate LLC - Lacey, WA


By reading you blog I can see that everyone agrees that the internet is the way to build your business.  I even heard one person say over 50% of their business comes from the internet.  Here is my problem I have a website and I have never receieved a lead from it. My website has been viewed but no leads. My question to you is what am I doing wrong?

Feb 03, 2009 10:43 AM
Ian Niquette
Square One Home Inspection - Markesan, WI

William, I checked out our site. The whole page will not load for me. Maybe you have too many whistles? It looks visually great. do you do the whole SEO thing or is it just a template site?

Feb 03, 2009 11:22 AM
Brande Bradford
Keller Williams - McDonough, GA

William - I looked at your site and do have some suggestions that I will drop to you in an email after I return from an appointment this morning.  Btw, I love your area, I am about 3 hours from there.

Feb 04, 2009 12:02 AM
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

Really good advice.  Newbie or experienced.  You have great advice.  I stop by regularly to get good advice. 

Feb 07, 2009 01:10 PM
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Certified Military Relocation Expert

These days, if you don't have an internet presence and some computer/technology skills, you will wash out quickly.  When I ask someone if they text and their response is no, I am baffled somewhat. 

Feb 11, 2009 12:01 PM