Here is valuable information for home sellers in New Hampshire to consider when choosing a Realtor or when considering professional home staging.
I thought it was important to re blog the following post for the New Hampshire sellers who may not be aware of the importance of high-level Internet marketing. It is more important than ever to have your house professionally prepared for sale and listed with an agent who has an extensive Internet presence.
There is a lot of good information in the 2008 National Association of Realtors Profile of Home Buyers and Sellers. What REALLY caught my attention were the statistics for just how rapidly the use of the internet is increasing.
In 2006, the number of buyers who began their home search online hit a whopping 80%. In 2007 it reached 84%. In 2008, that number topped out at 87%! Almost all buyers are beginning their search online before they ever contact a Realtor!
What does that mean? It means buyers are ELIMINATING homes online, and zeroing in on ones they would like to see. Usually they will contact the listing agent for more information. If you are a seller, it is critical that your home has a wonderful online presentation, or it will most likely be passed over! Most of the time, the buyer ends up purchasing a different home, which the listing agent is only all too happy to find for them if the listed property isn't a fit.
Another eye opening fact from the Profile is the number of home purchasers who end up buying a home they first learned of through their Internet search. In 1997 that percentage was a tiny 2%. What a difference a decade makes, in 2008 it was 32%. A third of all homes purchased were found by the buyers online, before they ever called a Realtor! Conversely, the number of purchasers who found the home they bought through a Realtor has been declining, from 50% in 1997 to 34% in 2008.
If you're a seller, hold your agent accountable for high-level internet marketing. Take a look at how your home is being presented to the online marketplace. It needs to pass the muster there if you want the best possible chance for a successful sale.
Janna Rankin Scharf, AB, GRI, CSP, CNS, CLHMS, provides a superior level of real estate services to home buyers and sellers in Coeur d'Alene and Kootenai County, Idaho. Visit www.JannaScharf.comto search for homes in the Coeur d'Alene MLS for anywhere in spectacular North Idaho.
Janna Rankin Scharf, 208.651.9700 NorthIdahoJanna@gmail.com
Janna Rankin Scharf provides a superior level of real estate services to home buyers and sellers in Coeur d'Alene and Kootenai County, Idaho. Visit www.sellingcda.net to search for homes in the Coeur d'Alene MLS for anywhere in spectacular North Idaho.
No matter how grand or modest your real estate dreams may be, you can turn to me in confidence. Give me a call today and let me know what I can do to be of service to you!
Janna Rankin Scharf AB, GRI, CLHMS, PMN, SFR 208.651.9700