I am currently in the market for a new car and have been shopping around on the net. The other day I decided to go take a look at the cars themselves so I headed down Route 1 (a major highway in New Jersey with thousand of car dealerships on it) and was going to look at the Honda Accord and the Audi A4.
I stopped at the Honda dealership first. I walked in and a young man with a sweater and khakis approached me and I sat down and spoke with a him. I asked him to test drive the Accord EX-L in white with Ivory Leather. He said no problem, grabbed his jacket, and asked him to follow him outside. We headed into the big lot of cars and I was helping him look for the exact model and color that I had asked for. We finally found one. He got the VIN number and said wait right here, I have to go get the key. So I waited -- now keep mind that in New Jersey it is in the 20's right now -- I was freezing and there was ice and snow all over the ground that we were on. He finally came back out with the key three minutes later, gave it to me and said go in and start it up. So I turned the key and guess what? -- yep -- the battery was dead! So then he said (after cursing under his breath - which I heard) wait right here, I have to go get the jumper. Three minutes later, he came back, I helped him jump it and we went for a test drive.
After I left the Honda dealership I went to go check out the Audi A4. The Audi dealership was only 1 mile up the road. I walked into the dealership and looked around and every salesperson was in a suit and tie (I liked that). Then one of the salemen approached me and said, "Is there something I can help you with?" I said that I was looking at the A4. He took me over to the floor model, opened the door for me and as I sat in the driver seat he explained to me all features and engine quickness, etc. I then asked to test drive one. He said not a problem and to wait right here. The next thing I know after looking through the glass doors ahead was the exact car I was looking for pull right up outside the door. The salesman got out of the car, came inside and asked me if I was ready. I jumped into the car and we sat in the car in the lot and he showed me how all the features worked. See, realizing that the features were my "hot button," that is all he talked about. Now I have to admit, as smart as I may think I am to every salesman tactic (being one and all), this guy was in total control. At that point is when it hit me! SERVICE IS SO IMPORTANT! This guy made me feel like a king while the Honda salesman showed that he just didn't care.
As of today according to the National Association of Realtors there are 1,232,521 REALTORS® in the US, what kind of service are you giving your clients, "Honda service" or "Audi service?"
DISCLAIMER: This is no way a dis on Honda at all. They are great cars and I am actually still may buy one. It was just a great way to show how service does matter.
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