Q&A: Linkbuilding Strategies (Good or Bad)

By
Services for Real Estate Pros with Other Side Marketing

Introduction / The Question:

In a recent blog post of mine, 2009 SEO and Web Design Tips - Introduction, the following question was asked by Pensacola Real Estate - Team Sandy Blanton Realty, Inc.:

If you were to suggest a link building service, who would you use? I'm all about improving our rank on Google but I don't want to do so with the risk of being frowned upon and actually creating a negative result. Is it best to avoid these all together?

 

Answer:

 If you are asking the same questions, you are on the right track. It is good to be weary of link-building and "SEO" professional. I will most likely be posting a new blog entry to answer these questions in-depth but I won't keep you waiting on the main points. 

All-in-all I would encourage you to learn how to link-build in an SEO/Google friendly way on your own. Submitting to relevant and reliable directories is the best way to do this. However, there are some SEO/Link-building companies out there that know how to do this the right way and not anger Google. One of them would be http://www.submitedge.com/; they focus on directories that are relevant to you. Another is http://www.linkassure.com/. Make sure you don't go with a company that will submit you to directories, or otherwise linkbuild, from websites that don't match your industry or purpose. 

For instance: a link from a UT Football sports fan website that has a high degree of traffic would not help you nearly as much as a link from realtor.com directory. Additionally, multiple links from unrelated sites will be looked at as "link farming" and will make you drop in rankings. 

There are also companies out there that specifically target your competitors by building poor links to them in massive quantities so that they will be penalized and drop in the rankings. It's good to keep SEO professionals on  your side 8-). 

A Web Design Company - Where the grass is always greener. 

Comments (5)

Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Interesting insights into linkbuilding. It's a little scary to know that a competitor could so easily sabotage your own site, though!

Jan 28, 2009 07:03 AM
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

Most people on here seem to confuse link building with link trading. Also I have read most directories are dead by Googles hand, that is they offer no SEO boost.

Jan 28, 2009 11:31 AM
Shawn Parsons
Other Side Marketing - College Station, TX
Internet Marketing and Web Design (Other Side Marketing)

Shane,

That is partially true and partially false. Google did slam down on "spam directories." Spam directories are specifically being used for reciprocal links and provide no real value.

Industry focused directories (most) are still considered fairly solid.

Jan 29, 2009 05:04 AM
Eric Ekovich
Builders Direct Online .com - Concord, NC

I read an article from one of the google big wigs and human edited directories are OK.  Google also does not penalize you for links to your site since site owners have no control over who links to them.  So the bottom line is that you competition cannot sabotage you by adding your link on other sites.

Here is a real estate targeted directory that also has the cabability to add articles.  It is HTML Compliant so you can get keyword "text" links.

NationWideRealEstateAgents.com

Just having links to your site is not good enough anymore, the best links are Keyword "Text" links.

Sep 10, 2009 02:47 AM
Richard Dolbeare, R(B)
eXp Realty - Wailuku, HI
R(B), ABR, CRS...Hawaii Multi-Island Specialist

The flurry of requests for links seems to have died out a while back as people found out it didn't help.

Aug 08, 2010 05:07 PM