Commit to Your Seller Real Estate Client in Writing

Real Estate Agent with Keller Williams Coastal Realty

Commit to your client - in writing. Customize this powerful tool to fit your Unique Value Proposition. Stop short of anything you know you won't be able to accomplish. Best rule is to "Under Promise and Over Deliver"

My commitment to you:

  • Full time effort on your behalf
  • Weekly updates on the status of your home
  • Complete research data and Comparative Market Analysis
  • Regular updates on the current market
  • Preview properties your are in competition with
  • Provide you with marketing information to improve salability of your home
  • Home staging and showing tips
  • Clear and attractive photos
  • Complete room measurements
  • Write advertising copy
  • Obtain copies of the deed, tax card, tax bill
  • Put your home into the Multiple Listing Service
  • "Just Listed" notices to neighbors
  • Market your home for maximum internet exposure
  • Print advertising
  • Place a yard sign on your property
  • Arrange a Broker Open House Luncheon
  • Send e-flyers to Top Selling Agents in the area
  • Provide lockbox access for maximum availability
  • Qualify potential Buyers
  • Show property to Buyers
  • Present all offers to you
  • Act as intermediary during negotiations for highest price
  • Verify bank commitment
  • Arrange/coordinate/attend home inspection, water analysis, septic inspection, pest inspection, and bank appraisal as needed
  • Assure all documents are available for closing
  • Make arrangments for and attend closing
  • Refer you to a professiona real estate agent at your new distination

Feel free to edit for your own use.


(c) Shannon Aldrich


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Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

An excellent list, including your alert to under promise/over deliver.

Jan 28, 2009 03:26 AM #1
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Great list. I will refer to it! Thanks.

Jan 28, 2009 03:50 AM #2
Roseann Annis
Prudential Homesale Services Group - Camp Hill, PA

Fantastic blog! Our broker, Prudential Homesale Services Group, uses a Seller's Guarantee which incorporates many of the items on your list.  One of the most important duties of a listing agent is to pre-qualify buyers, even if there is a buyer's agent. I contact the lender myself to verify the pre-approval letter. So far, this practice has been well received by the lending institutions who realize that buyers and sellers need to work together for the common good- especially in this challenging economy. Thanks so much!

Jan 28, 2009 03:51 AM #3
Erica Ramus
Erica Ramus - Ramus Realty Group - Pottsville, PA - Pottsville, PA
MRE, Schuylkill County PA Real Estate

Great list--thanks for posting. I also have a 100% guarantee. If any seller thinks I don't live up to what I've promised, they can get out of the listing contract at any time.

Feb 11, 2009 12:46 PM #4
Kathleen Lordbock
Broker/Short Sale & Staging Specialist - Crosby, MN
Keller Williams Realty Professionals

Thank you for this- now I can edit rather than to start from the beginning.

Feb 16, 2009 02:42 PM #5
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Shannon Aldrich

NH & Maine Real Estate Seacoast
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