4 Must have tools to automate Twitter

Services for Real Estate Pros with SpotLight Virtual Tours

 Much has been written on the effectiveness of Twitter as a marketing tool. I won't elaborate except to encourage you to investigate it for yourself. Here's my take on it and a peek into how I'm using it.

I'm going to be throwing around the term "Feed" a lot.  I'm referring to web feeds.  If that's Greek to you, click here to get up to speed and then come back for the rest.

The advantage to Twitter is that it's almost a universal application to Social networking and all the other sites have applications or widgets that let you syndicate your Twitter feed easily. As an example, check out the sidebar on the right side of this page.  That's basically a widget pulling my Twitter feed.

I consider Twitter the "atomic level of social networking". Your Tweets are the basic building blocks of your social content, just like atoms are the basic building blocks of matter. . .if I remember correctly from Mr Augustin's Freshman science class.

Anyway, so what I've done is automate a lot of my Twitter activity and then syndicate it to my other accounts and sites. This is going to start sounding like the leg bone is connected to the hip bone and the hip bone is connected to the. . .well you get the drift.

WordPress plugin. I use Twitter Tools for WordPress for my Madison County Virtual Tours site and my personal blog. The plugin will send a Tweet automatically when I publish my article.  Not the only plugin available that does this but it works great.

Twitter Feed. Very cool. Take ANY RSS feed (just make sure it's from a trusted source if it's not your own) and feed it into Twitter. It's easy to get busy and forget to Tweet. With Twitter Feed, you can add people to your virtual "Twitter staff" so to speak so your Twitter feed is never stagnant.

Tweet Later. This lets you automate replies to followers and some other cool stuff. I get a digest of Tweets from Tweet Later that match certain keywords that I'm interested in (like virtual tours for instance). Now I don't have to scan through my stream on the Twitter site. A time saver. Also as the name implies you can schedule Tweets to go out at a later time.

Tweet Deck and/or Twhirl. The Twitter site is very utilitarian. These two applications run on your computer and connect to Twitter. So far I prefer Tweet Deck to Twhirl. I have to keep them both shut down when I really have work to do because they notify you every time somebody that you're following posts a Tweet. Both are a productive way to use Twitter though.

Now that you've got your content funneled into Twitter you can use the Facebook Twitter application to syndicate all your content to your Wall. Same goes for other social networking sites. You can connect your content to all the people in your network. This does take some time to get set up, but once it's going it really carries a lot of leverage.

This kind of stuff is what computers are for!


SpotLight Virtual Tours

Florence Alabama Virtual Tours

Comments (18)

Paul Guenther - WFG Title
Empire Title Agency - Flagstaff, AZ
The Extra Mile Is Part Of My Regular Route!


 I have to sit down and reread this tonight!  It has everything I have been wanting to do...but just dont have tie to do at work now.


Thank you and may I send questions your way?

Jan 28, 2009 04:50 AM
Brett Weaver
SpotLight Virtual Tours - Florence, AL

@Paul - Sure thing!


Jan 28, 2009 05:32 AM
Doug Fuller
Prudential Highland Partners (CA lic 01390242) - Piedmont, CA

Very interesting article, Brett... thanks.  It appears that the Twitter Tools for Wordpress only works with a hosted blog... i.e. www.wordpress.org, and not with an online blog at www.wordpress.com.  Am I understanding that correctly?

Jan 29, 2009 11:55 AM
Brett Weaver
SpotLight Virtual Tours - Florence, AL

@Doug - That is probably correct.  I've never used the WordPress.com blogs, but I know they have limitations that self-hosted WordPress doesn't have.


Jan 29, 2009 12:16 PM
Barbara Salisbury
Kenna Real Estate Company - Highlands Ranch, CO

This is great information for those of us who are technology challenged!  Thank you. Thank you

Jan 30, 2009 11:31 AM
Raj Khurana
RE/MAX R.E. (Mountain View) - Calgary, AB
Realtor - Link to Calgary Homes

Hi Brett, thanks a lot for such a wonderful piece of information.

Jan 31, 2009 05:56 PM
Yoni Haiminis
Lofts.com - Boston, MA

I need to set up a twitter account after reading this. Thanks!

Jan 31, 2009 10:02 PM
Peter Goodman
The Law Office of Peter J. Goodman - Melville, NY

Great info! Thanks!


Mar 20, 2009 05:31 AM
Avril Anjers
Guffey, CO
Vortex Media Productions

I just opened a twitter account and I will be sure to refer to this to get twittering. What is the best 1st step not to feel too overwhelmed? Thanks for this post!

Mar 22, 2009 09:06 AM
Teral McDowell
Referral Patners LLC - Murphy, TX

I am reading an awlful lot of reference to Tweetdeck; guess I better check that one out. I'm using Digsby and I don't see it mentioned near as much but it does pull in LinkedIN.

Apr 01, 2009 03:33 PM
Natalie Bagayas
Sutton Real Estate - Clackamas, OR

Thank you for this post! I too am new to twitter and although I feel computer "saavy" TWEETING is a whole new dimension. If you are using the internet for marketing you want to think twice about just posting blogs to post them!

Thanks again!

Apr 03, 2009 08:28 AM
Robert May
Robert W May - Lethbridge Real Estate - Lethbridge, AB
Real estate consulting

I must admit that I do have a twitter and mysteriously have a few dozen followers, but have never really figured out how to use it or subscribed to anyone else.  Not sure I really want to hear updates about other people and what they are doing.

Apr 04, 2009 08:04 PM
Eric Egeland
RE/MAX SUBURBAN - Libertyville, IL

Thanks for the post Brett,

I've been meaning to get active on Twitter for some time...I just need to do it

May 03, 2009 02:23 PM
Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

I love how you referred to Twitter as the "atomic level of social networking"-this just makes so much sense to me (especially as an ex science teacher). 

I am going to have to steal and use this analogy from you :)

Oct 06, 2009 01:15 PM
Gregory Hall
Shore Media Solutions - Spring Lake, NJ

Thanks Brett, this is great info!

Oct 09, 2009 08:58 AM
Gabriele Buonacorsi
Coldwell Banker Premier Realty - Henderson, NV


Oct 19, 2009 05:13 AM
Mario Gee
Henderson, NV

Brett, I just developed a tool for Realtors that I think will greatly help "branding" on Twitter via the API.

Great info. Thanks.

Oct 19, 2009 10:55 AM
Garrick Werdmuller
Caliber Home Loans - Alameda, CA

This is very helpful - just searched for this - I have been on Twitter for awhile but never really got off the ground with it - starting too now.  Thanks for the info!

Dec 10, 2009 07:00 AM