A Chill in Your Business? Time to TURN UP the HEAT!

Real Estate Agent with Keller Williams Realty

With the cold storms that have blanketed some areas and ice roads shutting things down I just wondered if Realtors had decided to shut down their business.  Pull those covers over your head and hope to stay warm.  Guess what ... while the cold has set in so has your opportunities to keep your business moving.  Too many times we just find the excuse of the day to not work.  If you adopt that attitude then your you should expect your results to reflect your effort. 

A list of things to do to keep your buiness HOT! 

  • Now is the time to turn on the contacts to your farm area.  Plan at least two touches a month to a market you wish to work or have a presence already established.  Be thoughtful in your touches and establish that you are the specialist for the area.  Turn up the heat on your marketing.
  • If you are not pleased with your image - develop a slogo that will be fun to work with and give you inspiration to get it exposed.
  • Maximize your presence on the Internet, use keywords in your website and research and implement better ways to get exposure on Google Search Engines.
  • Networking - Step up your presence on Active Rain and develop a strategy to outreach to membership.  Join another group to expand your circle.  Get involved in a meaningful charity.
  • Get an Accountability Coach - a person to hold your feet to the fire for obtaining your goals and results.  You'll find that it is amazing how those task get completed and steps checked off when you have a coach you must report action.
  • Have at least one reward for a goal achieved.  Make it one you can afford but one that is worth working towards.  Also if you do not achieve a goal or task by a deadline be sure to impose a not so fun task as a consequence.  For example, my husband usually polices the backyard removing the doggie deposits.  Not a fun task so I assume that duty for a month if I do not complete a goal.  A task that I do not enjoy a consequence that will encourage me to work hard to obtain my objective.

The point is to do things to move your business forward and keep it dusted off.  Results do not happen by just sitting by and toasting marshmallows by the fire.  Enjoy keeping your business fresh and you will find that the pipeline is kept fed by your positive approach.



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Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

Yes we have to work harder than ever to get business.  I feel the warmth already

Jan 28, 2009 10:33 AM #1
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

I like your checklist Connie !

An accountability coach is a great motivator, and I love the idea of a small reward for goal accomplishment !!

Very nice post :o)

Jan 28, 2009 11:47 AM #2
Kathy Toth
Ann Arbor Market Center Keller Williams - Ann Arbor, MI
Ann Arbor Real Estate Experts - Kathy Toth Team

This is great! You know, when things get slow is when we need to turn it up a notch. This is the perfect opportunity to develop some relationships, put marketing campaigns in place and get moving!  Thanks for the motivation!


Jan 28, 2009 12:16 PM #3
Barbara Flannery
USA Realty,Inc. - London, KY
"Homes for Everyone In London Kentucky"

Great Post, we need to not only turn up the heat but we need to keep the fire hot. thanks for sharing.


Jan 28, 2009 12:40 PM #4
Mike Norvell Sr
Morris Williams Realty - Leesburg, FL
Norvell Consulting Group

Connie..I like your list...the most productive for me is the accountability coach.......like weight watchers or a gym partner, someone that will encourage you to stay on focus and assist you with goals...

Jan 28, 2009 10:05 PM #5
Bruce & Mary Smith
Savannah Lakes Homes - McCormick, SC
REALTORS, Savannah Lakes Village McCormick SC

Moving forward is so important right now.  Some people will grow their businesses; others will sit by the phone waiting for it to ring.  Good information - Thanks!

Jan 28, 2009 10:52 PM #6
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

Stepping up the presence on AR ... people greatly underestimate how much AR can do for business. I haven't been here long, but I can directly trace a fair % of business and relationships from AR. And I expect it to grow. I think people don't want to take the time to blog and read. It is a shame. But its their loss, not ours ;) But the WILL be left in the dust.

Jan 28, 2009 11:42 PM #7
Kim Dean
www.GoSimplyTexas.com - McKinney, TX
Simply Texas Real Estate - Broker/Owner

Connie - Yesterday was actually a great day for me to get caught up with paperwork and ActiveRain stuff! I like those days that force me to do the "not so fun" stuff - like sorting receipts for taxes! Hope you enjoyed the winter weather :)

Jan 29, 2009 12:56 AM #8
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Connie your posts just keep continually inspiring others - what took you so long to get here?

Jan 29, 2009 02:10 AM #9
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Connie Goodrich

CRS ABR (McKinney Realtor)Texas
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