Wally World is one of the busiest stores in St. Augustine and one store that I try to avoid. Crowded parking lot, long check out lines, I'm an in-there-and-outta-there kind of shopper. However, they are open late (24 hours) and I sometimes just have no other choice to shop there. Well, something happened to me last night that changed my whole Wal-Mart shopping perception.
I recently moved from on-site developer sales to Watson Realty's St. Augustine Beach office. I am fortunate to bring all the developer listings with me. So, I have a ton of signs with the old real estate company name on them. These are the corrugated kind, you know the ones that sit on metal posts and stick in the ground. Mine are bright red with big white letters "Bank Short Sale" Marjorie Taylor 904-591-9121 prominently displayed and Neighborhood Realty, Inc. in smaller letters below. They really are quite obnoxious, but I get more calls from these cheesy signs than from any other form of marketing.
Because I am practical (some would call me downright cheap at times) with my marketing dollars, I thought I can ‘fix" these signs so I can reuse them. I don't want to order new ones. So, I brought a sign into Wal-Mart with me to see what I could find to cover up Neighborhood Realty. I felt a little dorky walking through the isles with my big cheesy sign in tow. But that feeling quickly went away when several customers stopped me to ask what property I was selling on a Short Sale. I passed out a few cards and found some matching red tape to cover Neighborhood Realty.
Success at Wal-Mart - do I have the nerve to do that on a more consistent basis? However, I don't want to wear out my welcome at just one store. St. Augustine has a K-Mart and Target. Perhaps I should bring that sign to Home Depot, where homeowners may be doing some fix-up-before-they-put-their-house-on-the-market kind of shopping. I'm on a roll here... what about the grocery stores? The possibilities are endless...
Marjorie Taylor is a licensed Real Estate Broker and community leader representing Homes in St. Augustine. She is passionate about helping clients buy and sell Homes in St. Augustine and Homes in St. Augustine Beach, Florida.