Staging a Model Unit for 55+ Apartment Complex - Before & Afters

By
Home Stager with Synergy Staging ~ specializing in vacant home staging

Synergy Staging was recently asked to stage a model unit in an apartment complex that is targeted for the 55 + community.  This was a new opportunity for us as we haven't staged specifically for this market before.  I remember reading a great blog by Michelle Minch about this demographic and was happy to have a chance to work on this project.

This building is actually part of a very large apartment complex.  They are in the process of remodeling the units as tenants move out.  The workmanship is beautiful with granite countertops, new cabinets, crown molding, fixtures, appliances, etc.   They wanted us to stage the unit they will use as the model so the other units can be rented as they are completed.

Here are some pictures of the before and after results.

Synergy Staging Portland Oregon       Synergy Staging Portland Oregon

The Management company wanted this large room divided up into two spaces.
The two chairs face a picture window overlooking Mt. Hood and the Willamette River.

Synergy Staging Portland Oregon       Synergy Staging Portland Oregon

The light was hung in the center of the room, not over where the table should be placed.  As a result we had to stage the table off center just a bit so there was a large enough walkway between the chairs and counter.  We felt it was more important that the walking area didn't feel cramped than the table being centered under the light.

Synergy Staging Portland Oregon       Synergy Staging Portland Oregon

Master Bedroom

Synergy Staging Portland Oregon       Synergy Staging Portland Oregon

Guest Bedroom / Office

Synergy Staging Portland Oregon       Synergy Staging Portland Oregon

Powder Room

For more information on leasing this property please contact
Waverley Greens Apartments at 503-659-2777

=========================================================================================

This vacant apartment unit was staged by Synergy Staging as a model unit.  Let us help you make your property stand out from the rest.  Please call us at (503) 557-2244 for a free no obligation quote.

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Rainmaker
109,352
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Maureen ~ You are NOT old enough yet - but I'm glad you'd like to move in!  Thanks for the nice words.

Debbie ~ Thanks for stopping by.  We try for warm and inviting and I'm glad it came across in the pics.

Melissa ~ So nice of you to say that!  Know that I'm a fan of yours too. =)  Really enjoyed your post on how you're staging evolved.  It's great to see our own progression, isn't it?

Jan 29, 2009 03:35 PM #12
Rainmaker
109,352
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Konnie ~ Thank you!  The difference a staged home makes is remarkable.

Kathleen ~ Appreciate your thoughts.  Hopefully it helps the units lease quickly.

Debbie ~ Thanks for your nice comments.

Jan 29, 2009 04:08 PM #13
Rainmaker
109,352
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Michelle ~ I knew you were starting to pay attention to this market, so I thought of you when we got this project.  Thanks so much for your feedback, as always.

Jan 29, 2009 04:09 PM #14
Rainer
179,258
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

David ~ Very nicely done! The first two pictures wouldn't come up for me, but the rest look great!  Why do they do that with the light fixtures (center them in the room)?  I love the furniture and lay out you did in the bedrooms.

Jan 29, 2009 09:54 PM #15
Rainmaker
489,754
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

David - I too can't see all the pictures.  Can you try posting them again as I'd love those that I can see and would like to feature the post.

Thanks

Kathy

Jan 29, 2009 11:26 PM #16
Rainmaker
109,352
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Kathy P. ~ Thanks.  I've tried something different with the first two pics - so hopefully all can see them now.  I'll never know why some contractors do certain things - it's like they can't imagine living in what they build.

Kathy N. ~ Should be working now.  Would very much appreciate the feature.  Thanks for your feedback.

Jan 30, 2009 01:15 AM #17
Rainer
122,297
Michele Hess
Simply Staged Inc. - Rockford, IL
Home Stager Rockford - Simply Staged Inc

David, looks fantastic and I always like your photos too.  Great work!

Jan 30, 2009 04:48 AM #18
Rainer
58,491
Chrissie Sutherland
Ready Set Stage - Greensboro, NC

Very nice job.  How fun and what a great opportunity.  I'm sure they were just thrilled with the result. 

Congratulations.

Jan 30, 2009 07:17 AM #19
Rainmaker
109,352
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Michele ~ Thanks so much.  We are always trying to improve our photography to avoid flash glares, etc.  Still much to learn, but it's improving.

Chrissie ~ Appreciate it.  It was a great opportunity and we were glad to be able to do a model unit.  It was a new experience.  Thanks.

Jan 30, 2009 07:23 AM #20
Rainer
21,170
B Lucas-Thrower
Staging - Interior Redesign & Home Staging - Franklin, TN
Interior Redesign and Home Staging

David, great job....I want to live there.

Jan 30, 2009 07:58 AM #21
Rainmaker
109,352
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

B Lucas ~ Great to hear.  Guess we did our job then! =)

Jan 30, 2009 10:54 AM #22
Rainer
66,090
Kathy Alexander
GreatStages Home Staging and Redesign - Vancouver, WA
Home Stager Camas WA, Home Staging Southwest WA

Lovely staging that should definitely have a big impact on the successful marketing of this project. I recently had the opportunity to stage at a senior complex and you are correct that it is a bit different in how we approach the job. I, too, thought of Michelle as I proceeded as she has had good information that was very useful since this was also my first senior facility project.

Jan 30, 2009 11:27 AM #23
Rainmaker
489,754
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Yup, they're all coming thru.  You did a stupendous job, David.

Congratulations.  Your post is being featured in the group Staging Before & After Pictures.

Kathy

Jan 31, 2009 02:13 AM #24
Rainmaker
109,352
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Kathy A ~ Thanks for stopping by and your nice comments.  It was fun to do something a little out of the box, yet try to make it work for everyone.  For instance, we didn't hang a flat screen tv on the wall which we may have done had the target market been younger.  See you soon.

Kathy N ~ Thanks so much Kathy.  Always appreciate your support.

Jan 31, 2009 03:49 AM #25
Rainer
70,503
Pangaea Interior Design Kitchen & Bath Design, Remodeling
Portland Oregon - Portland, OR

Such a nice job. I know what you mean by the stupid dining room light being in the wrong spot. What is up with that anyway? I always go with the table where it feels best and just make my table set up VERY interesting and keep it low to draw attention away from the awkwardly placed lamp. Great work creating the two seating areas.

Jan 31, 2009 05:24 PM #26
Rainmaker
109,352
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Pangaea ~ Thank you!  The awkward light placement isn't something we've seen alot, but it's always amazing when we stumble across something like that.  What are people thinking?  This time we went with a nice candle holder instead of place settings, but that is a great suggestion.  See you soon.

Feb 01, 2009 02:33 AM #27
Rainer
2,943
Gail Milazzo
Washington, DC

Great job.  Looks really nice. I really like all the neutral color.  Especially for 55+

Feb 02, 2009 10:06 AM #28
Rainmaker
109,352
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Gail ~ Thanks for your feedback.  Glad you liked the color scheme.

Feb 03, 2009 06:10 AM #29
Rainer
18,518
Peg Prather
Vancouver, WA
Vancouver, WA

David; one thing I like about your staging of this unit is that it looks like it would appeal to people of all ages, not just the over 55 group. It is timeless and tasteful.

Feb 04, 2009 01:02 PM #30
Rainmaker
109,352
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Peg ~ I'm glad you find the staging universally appealing.  It was our goal to make certain that the 55+ would be drawn to it without alientating the other markets.  Thanks!

Feb 04, 2009 01:27 PM #31
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David Peterson

Home Stager Portland OR-Synergy Staging-Portland Oregon
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