It’s Superbowl 2009 and You’re Having An Open House…Or ARE You?!

Real Estate Agent with Solutions Real Estate CA DRE #01490977

I generated a good bit of interesting discussion 2 years ago TODAY with a post about the value, or not, of holding homes open on Superbowl Sunday. 

Superbowl Sunday - A Great Day to Have an Open House...Or Is It?

The market has shifted quite a bit since then - prices have dropped a lot, we have many more short sales, foreclosures, and REO's, and the economy has been turned on its head.

Football playerOh, and the Bears and Colts were playing. J 

So, with all that, does this have an impact on holding an open house on one of your listings on perhaps the biggest sports event day of the year? 

  • We have seen many technology advances since then, so perhaps there is more and better marketing that can and should be done
  • Many have de-cried the value of open houses anyhow...some don't do them at all...and with the popularity of the game, many consumers (i.e., sellers) don't want to leave their big screen TV, or miss the game by going to Open Houses (but then there's TIVO but it's not the same)
  • Expecting to see potential buyers show up at a vacant home (often the case for distress homes and certainly for REO's) where there isn't the hope of seeing the game might be unrealistic
  • But there could be some creating marketing to get people INTO open houses on Superbowl Sunday - big screen TV, goodies, prizes, etc. But you are competing with those famed neighborhood Superbowl parties 

Two years ago the comments were a mixed bag. No surprise. But I wonder if things have changed?

What if your clients want one and you don't? What advice do you give them?

What successes, or failures, have you had before?

So whadaya think? Does it make sense or not? 

Will YOU be holding an open house?


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Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Jeff - Wheel in a Big Screen and you may get an even better turn-out than expected;)

Jan 29, 2009 07:32 AM #1
Linsey Ehle
M Realty - Rancho Santa Margarita, CA

As a football fan - this would be similar to working on a holiday for me.  I think I'll pass.  I've noticed on days that have a big sports event (baseball - which I don't follow), my traffic is significantly impacted. 

But if you aren't a football fan - there will be buyers out there that aren't fans either.  Not everyone will be glued to the TV in their Steeler jersey I guess.  :)  It only takes one meaningful contact to make an open house successful.

Jan 29, 2009 07:35 AM #2
Christine Bohn
RE/MAX Professionals - Gainesville, FL
The Bohn Team, Gainesville FL

I am a football fan and the game doesn't "really start" until later that day.....but, in my opinion....the only consumers that are viewing OPEN HOUSES that day will be what we call "Football wives" - there won't be many men looking at homes on Superbowl Sunday.

Jan 29, 2009 07:39 AM #3
Colleen Kulikowski
The Griffin Team @ Keller Williams Realty - Buffalo, NY
Creative Real Estate Solutions...

Game doesn't start until 6pm, not everyone is into football.   Now that said, I picked a highly desirable location, and not only advertised it in the mail, but mailed the community and invited them to visit the home.

Now if the Bills were in the game -- all bets off, even with the game starting so late.   A regular Bills game will impact an Open House (even when they are doing poorly).

Jan 29, 2009 07:44 AM #4
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Jeff I would be surprised if there are more than just a couple of Open Houses on Super Bowl Sunday, but I think that the West Coast would be affected by this then the East Coast.  The game is after 6:00 PM our time and Open Houses will have been over with for three hours (most Open Houses around here are 1 -3).  But for you guyes out there on the left coast you will really be playing it close.

Jan 29, 2009 07:59 AM #5
Jeff R. Geoghan
Coldwell Banker Residential Brokerage - Lancaster, PA
REALTOR, Marketing Manager

I would not do it, personally.  Even the seller should agree to that!

Jan 29, 2009 08:36 AM #6
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Jeff, It might sound lazy on my part. But there are so few days that I "just say no" that I'm taking the whole day off. The game starts at 5 here so any open houses should be done. If the weather is nice some people may even have a good turnout. I just won't be there. :)

Jan 29, 2009 08:39 AM #7
Brian Block
RE/MAX Allegiance, Managing Broker/Branch Vice President - McLean, VA
Northern Virginia & D.C. Real Estate

Jeff, I'm holding an open house this Sunday -- ending at 3:30 p.m. so people should have plenty of time to get home before the pre-game festivities.

Jan 29, 2009 09:09 AM #8
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

Jeff, Back in the ice age when I was in So. CA. we did do open houses successfully but here in my area of NC open houses are simply not attended so I don't plan on holding any nor have I heard of any special marketing efforts here by any other agents.  I am actually staging a home on Sunday and then meeting the photographer for the photo shoot...grateful to be busy!

Jan 29, 2009 09:16 AM #9
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I'm so clueless I don't even know when Super Bowl Sunday is... or was?  >.<  But I'd have to guess it's not a good day for an open house.

Jan 29, 2009 10:16 AM #10
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

Our island geared this weekend for a SUPER SATURDAY Open House ...the local newspaper also gave us a special with highlighted ads and a special Open House Guide. How's that? 

Open Houses are always a good thing here....but let's see how this Saturday one works.

Jan 29, 2009 11:12 AM #11
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Jeff, since the Redskins are not playing, I'm going to be at an Open House!  Besides, the game starts late enough that people can househunt and still have time to hit a bowl party.

Jan 29, 2009 11:53 AM #12
Elaine Reese, REALTOR® in central Ohio
Real Living HER, Powell Ohio - Powell, OH

The Super Bowl impact here depends on who is playing. The game starts a couple hours after the open houses are over with. I've done them before and had an OK turn out. Now if it were an OSU-Mich game, that would be foolish to have an open house.

This year the 10-12" of snow we have, plus more is expected, will curtail open houses. Can't put signs in the frozen ground anyway.

Jan 29, 2009 12:33 PM #13
Lina Robertson
RE/MAX Solutions and RE/MAX House of Brokers - Springfield, MO
REALTOR® Serving Springfield, Nixa and Ozark, MO

I'm holding an open house Sunday only because I'm contractually obligated to do so with the newspaper.  I have a front page ad in the real estate section once per month, so I hate to waste the money, and I can't pick my own Sunday.  I chose the most desirable listing I have in the perfect location next to the college. 

I've held open house for the past 3 years on Super Bowl Sunday....never because I wanted to, it just always worked out that way.  I remember specifically because the party is at my house and each year I walk into my house feeling like the party started without me.  I will say that I have had more traffic at those open houses than I normally do....or maybe it just seems that way since I'm always in a hurry to leave.  :)

Jan 29, 2009 02:39 PM #14
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