I generated a good bit of interesting discussion 2 years ago TODAY with a post about the value, or not, of holding homes open on Superbowl Sunday.
The market has shifted quite a bit since then - prices have dropped a lot, we have many more short sales, foreclosures, and REO's, and the economy has been turned on its head.
Oh, and the Bears and Colts were playing. J
So, with all that, does this have an impact on holding an open house on one of your listings on perhaps the biggest sports event day of the year?
- We have seen many technology advances since then, so perhaps there is more and better marketing that can and should be done
- Many have de-cried the value of open houses anyhow...some don't do them at all...and with the popularity of the game, many consumers (i.e., sellers) don't want to leave their big screen TV, or miss the game by going to Open Houses (but then there's TIVO but it's not the same)
- Expecting to see potential buyers show up at a vacant home (often the case for distress homes and certainly for REO's) where there isn't the hope of seeing the game might be unrealistic
- But there could be some creating marketing to get people INTO open houses on Superbowl Sunday - big screen TV, goodies, prizes, etc. But you are competing with those famed neighborhood Superbowl parties
Two years ago the comments were a mixed bag. No surprise. But I wonder if things have changed?
What if your clients want one and you don't? What advice do you give them?
What successes, or failures, have you had before?
So whadaya think? Does it make sense or not?
Will YOU be holding an open house?
If I can provide more information about Carlsbad and surrounding areas, or the housing market in general, or otherwise assist you in your homes search, please contact me by phone or text at (760) 840-1360 or email me at JDowler@remax.net.
All content copyright © 2008 Jeff Dowler Carlsbad Homes and Real Estate Tidbits