How to Sell A Venice, CA Beach House Well in a Sluggish Market

Real Estate Agent with eXp Realty California

It's been 8 days since my latest listing went on the LA Westside Multiple Listing Service. Frankly , I'm not surprised at all that we received 3 offers within 6 days, and the phone continues to ring off the hook for showings. You might be asking why I'm not surprised. Well, let me tell client was totally and completely coachable and open to the Principle of the Three P's.

Product. Pricing. Promotion.

Getting a home sold quickly and for top dollar requires all three. If you don't have the best product in the market in your price range, all the promotion in the world won't sell it. And if you have a great product, and your price is too high, all the promotion in the world won't sell it. If you have lousy promotion, but a great product and price, it will sell, but probably take some time to gain the necessary exposure. But if you have all three, it's the magic formula to a rapid sale for the greatest net.

In the case of my client, Anthony, he has a really cute house on a so-so block. The house is in the Venice real estate market situated on a kind of funky street where there are commercial loading docks across the street that support the retail businesses on the adjacent street, which is Lincoln Blvd. Thankfully, he had the foresight many years ago to plant tall shrubs that do a great job of separating the home from the world outside. And because of how the home is situated on the street, it's not directly across from the loading docks. So I'd give the home a 6 for location, overall.

Anthony has lived in the home like a bachelor, although he has a strong artistic aesthetic. The place really has great charm, but didn't show very well....too much furniture, art that didn't match the decor, piles of paperwork and 'stuff', bookcases full of 'stuff'. All in all, the home needed some ‘fluffing' as I call it.

I hired my stager Annie Pinsker-Brown of Stage to Sell. Of late, I've made it standard practice to hire Annie for a consultation for every listing. This woman works magic when it comes to staging a home to sell. Working from the philosophy that the way you live in a home and the way you sell a home are very different things, she can make what seem like simple tweaks, the difference in getting the house sold.

217 7th Ave., Venice - Master Bedroom


This article was originally published in category: Venice Real Estate At BestSideOfTheWestSide Titled: How to Sell A Venice, CA Beach House Well in a Sluggish Market

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Dana Ehrlich

Luxury, Investor & Pre-Foreclosure Specialist

eXp Realty, California
DRE License #01402859

2701 Ocean Park Blvd., Ste 140 Santa Monica, California 90405

(310) 487-0099


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Stephen M. Wigg - Omaha, NE

Is that site you link to in partnership with your MLS or a broker in town? We are in final stages of development and don't know what others are doing in that regard. Of course, we'd prefer going to MLS's but that has it's plusses and minuses to that, i.e. boards of Brokers that think we'd be competing?

Jan 31, 2009 05:11 AM #1
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