Okay, maybe not the world, but they definitely are the hit of the year. For those of you that don't have a clue what a Snuggieis (and if you don't, where have you been?), that's the weird looking blanket with arms. Late-nighters have seen the commercials for awhile now. A picture's worth a thousand words, right?
I'll be honest, when I first saw these things, I never thought that it would even be a success, much less a cult hit! Since October of 2008, over 4 million Snuggies have been sold. I guess I was in the minority of thought when they showed a family proudly wearing these things in public at some game. My thought was "I'd freeze to death first!"
Still, it's good to hear a success story in the news, what with all the other bad things that they have to talk about right now. And it gets better, too! Turns out that this whole "blanket with arms" thing isn't new. Apparently, there was at least an earlier attempt at marketing this. In the late 90's, it was called the "Slanket." I guess I missed that one completely. Just goes to show you what a neat name and some good crafty marketing can do for success.
I've gotten close to owning one of these, though. At Christmas, I did get the cool little book lamps that come with the purchase of a Snuggie as a gift during a mean game of Dirty Santa (I guess the Snuggie was just too good to be given as someone's present!).
I am ready to join the Snuggie Cult. I am willing to fore-go my dignity, my manhood and conform to the masses of monkish-looking couch potatoes. So if you are willing to share, I think I am ready to feel the Snuggie warmth!
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