I had another article published today in RealtyTimes.Com It is based on how the consumer views us in real estate and how we are judged.
In real estate we try to dazzle would be potential clients with Million Dollar Credentials that are hardly worth the paper they are written on. Many in our profession drive leased luxury cars trying to give the illusion they are successful and should be sought after for their advice. It really doesn't work. Buyers and sellers are more interested in our performance. Did we look after their needs, or were we in it for a quick buck. Real estate has long been looked on with disdain, and some of this is the reason we are sometimes held in low regard. Empty promises of unsold homes and broken dreams are not what the public are looking for. The public is solutions oriented, and seek the right advice. They are even willing to pay handsomely after the deal is completed. The consumers needs are simple...they want a sale when selling and a deal when buying. We will ultimately be judged on did we deliver the goods or just talk about a goal that was never reached?
If you would like to read the entire article in RealtyTimes.Com: