Director's Choice: Excerpted from The Journey of Homeownership

By
Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

how did this happen

 

You've found your dream house and the next few days 'til your appointment you are pumped up with anticipation.  Showing day comes-yahoo! You jump into your car and drive to meet your real estate destiny. 

Traffic cooperates and everything is zipping right along until you pull up to the curb.

Uh-oh, what is this? The house looks much smaller, the driveway is narrow with big cracks running through the now gray asphalt, the greenish-brown lawn's decorative border is weaved with the yellow heads of dandellions and other hearty weeds.

 

What the____? The pictures didn't look like that online.  How did this happen?  Let's rewind.

 

 

 

 

Hope Floats

hope floatsIt starts innocently enough. Your scrimping and saving has enabled you to afford to buy a house.  You go online to view properties and than...badda bing badda boo...your home buying quest has become a part time job. 

Your online R&D unearths so many websites, so many photos, dizzying virtual tours and house descriptions on steroids.

You've remained anonymous for three months by filling out forms with bogus names and phone numbers to be able to get to the good stuff- those covered listings for sale.  You feel you've got a good handle for the prices of houses where your looking and your just waiting for the right buy. 

Your waiting for the golden ticket in the sea of gold foiled offerings.

And then one day you open your email and find the contents beneath the wrapper to be delicious.  You call to schedule an appointment to see the house...this could be the one. 

You make an appointment with the real estate agent and mark the date in your Blackberry.

 

 

 

Time for a Remix

"Cut!!!", Rebecca, blogger, marketing consultant, and director interrupts the narrator. " O.k. , let's rewind, back up...and edit this film.  Beginning from the scene where your filling out forms online.  We can bring one of the main characters into this scene right now, a real estate agent.  Let's put the real estate agent at the office on the phone with the home buyer.", she says emphatically.

"O.k. good...now let's add some more lighting and turn off the dimmer switch....o.k. good, now let's reshoot this scene...places....and...Action.", Rebecca commands.

Narrator:  "You've done this now for the past month, looked at listings online.  You've engaged in the assistance of a local Could this be the one?real estate agent, who has added you to her real estate listing feed which is tied directly to the Multiple Listing Service.  You are now receiving notification of new listings every day in your email that come unto the market. "

"You've got a good handle on the price ranges because of the market condition reports delivered to your email inbox each month by your real estate agent.  A few listings that have been emailed have recently caught your eye.  You also found a listing on a few websites that you'd like to check out.  You send them over to your agent explaining what you like about these real estate listings."

"Your local real estate agent goes to the houses and previews the listings for you.  One of the listings is much smaller than the photos.  The dimensions were missing on the description- scratch that.  The second listing needs major updates to appeal to your tastebuds...updates you don't have the money for. 

The third listing is...well... the agent said the neglect is so prevalent you'd better bring some tissues 'cause you might shed a tear or two."

Home buyer: "O.k.  Well I guess we'll keep looking"."

Narrator:  "Thing is, you're looking for a decent house with a moderate price tag.  Prices are not cheap in your part of town and even though they've come down you don't want to stretch yourself thin.  Your almost ready to quit this house hunting search and wait, and then your real estate agent calls.  There's a new listing that's about to come on the market and you have the opportunity to look at it before it does.  It's in your price range, great features, and your real estate agent has already previewed it.

This could be your foil wrapped golden ticket.

 

 

 

Behind Door Number 4

The next few days 'til your appointment you are pumped up with hard to find the dream houseanticipation.  Showing day comes-yahoo! You jump into your car and drive to meet your real estate destiny.  Traffic cooperates and everything is zipping right along.  You pull up to the curb, step out of the car, and walk up the wide, black-topped driveway, past the short cropped green grass, bordered by bright yellow daylilies, irises and asters.  You open the door where your agent greets you as you tour the digs that will be your new home."

Director/Real Estate Blogger:  "Cut!- That's a wrap. Everyone take a break and we'll meet back at 5:15 p.m for the closing scene of "How to kick real estate ass-mptions to the curb.  Great job everybody", she exclaims.


 

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Topic:
Home Buying
Location:
Wisconsin
Groups:
REALTOR LIFE
Advice for Buyers
Fraiche Aire
Real Estate Rookie
Realtors®
Tags:
house hunting
home buying
homeownership

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Ambassador
1,896,212
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Rebecca, the REALTOR can be the best tool and screener for the  buyer and avoid all this disappointment and frustration in the home search.

Jan 31, 2009 02:26 AM #1
Rainmaker
176,639
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Gary- Exactly.  I am glad you read my story:-)

Jan 31, 2009 02:29 AM #2
Rainer
13,562
Rick Sergison
Keller Williams Real Estate Associates in the Toronto Area - Toronto, ON

I guess the best way I can comment is to relay my comment when I flagged this for a "feature" post:

I found this blog to be a very creative way of presenting a Realtor's(R) benefits to the public.  Well done!

Jan 31, 2009 02:35 AM #3
Rainmaker
176,639
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Rick- Thank you for your vote of confidence:-)  I will be starting a new segment of blog posts likely to start next week.  You will be seeing more like this, stay tuned.

Jan 31, 2009 04:23 AM #4
Rainmaker
1,977,612
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!

Rebecca

Good information and great thoughts.

Sincerely

Tom Braatz

Jan 31, 2009 04:24 AM #5
Ambassador
554,275
Larry Story
Total Care Realty - Greensboro, NC
Total Care Realty, LLC, Greensboro, NC Real Estate

Rebecca you need to submit this blog to NAR to use for their next commercial. 

Jan 31, 2009 05:11 AM #6
Rainmaker
1,211,880
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Hi Rebecca-What a fantastic blog. You are truly talented and creative. WAY TO GO! have a great weekend.

Jan 31, 2009 07:56 AM #7
Rainmaker
330,160
Dinah Lee Griffey
Windermere Peninsula Properties - Allyn, WA
Managing Broker Windermere Peninsula Properties

Great post. I have seen that so many times.-Dinah Lee

Jan 31, 2009 08:22 AM #8
Rainmaker
176,639
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Tom- Thank you for joining the conversation.

Sharon Lee- Thank you.  I am up on Sunday here and can say it has been a really good weekend with family. 

Dinah- Many times, from what I am told, people dont' end up purchasing the house they found on the internet:-)

Feb 01, 2009 12:22 AM #9
Rainer
72,157
Renee Marrs Caperton
Marrs & Associates - Corsicana, TX
Realtor - Corsicana Texas Real Estate

Nice post - thanks!

May 22, 2009 09:30 AM #10
Ambassador
1,544,210
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Good Morning Rebecca.

Without even commenting on the great substance, I must compliment you on some wonderfully engaging writing that captured my imagination.

As I was reading the story, my first thoughts were to tag this post for featuring as it certainly deserves to be. Then I noticed that someone else had mentioned it their comments.

As a long time part of ActiveRain, creative and exciting writing to engage the reader is the essence of a good blog. The subjects change but the full engagement of the reader is the best we could ever hope for, short of a direct lead to actually buy or sell real property.

What a joy to find you and your talents and you can be assured that I will be visiting you again. Congratulations and your post was so well done!

Mar 25, 2010 03:52 AM #11
Rainer
312,080
Michael Delaware
North Sky Realty LLC - Battle Creek, MI
REALTOR®, CRS, GRI

You are so right.  The Realtor is the best resource for a buyer to avoid all of this.

Mar 27, 2010 03:38 AM #12
Rainmaker
176,639
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Renee- Thanks for your conversation and for reading.

William- Thank you I am truly honored by your compliments and honestly I really enjoy content creation-writing- so it is a pleasure to create...glad to have you as a reader.

Michael- The message should be articulated well through great information via the web that a home buyer/seller can rely on and offline branding and messaging that pushes these consumers to the online portals where they can find consistently good information.

May 16, 2010 05:20 AM #13
Rainer
201,782
Jark Krysinski *PREC (Personal Real Estate Corporation)
REMAX CREST REALTY WESTSIDE - Vancouver, BC
TeamYVR Team Leader, BA,ABR,IRES,IMSD,LLB

Rebecca, thanks for the post.  I think you've got great skill in writing and should definitely be paid for these posts.  Not only are all of your scenarios dangerously true but they speak to the important role we play as real estate professionals to our clients.  I think the general public would benefit from reading your post and certainly hope you published it publically as well :)  Cheers, Jark.

Sep 27, 2010 06:36 PM #14
Rainer
75,648
Barbara "Barb" Bodnar, Licensed Associate RE Broker
Coldwell Banker Residential Brokerage - Yorktown, NY
Coldwell Banker Residential Brokerage

Great post.  I would love to reblog this if you don't mind.  How many times do we see this happen.

 

Apr 14, 2011 02:59 AM #15
Rainer
116,553
Alan Adamo
Westline Real Estate - Huntington Beach, CA
Your Huntington Beach REALTOR®

Great post Rebecca, This was interesting to read and I really liked your style. I think a lot of people can get some insight from this. :)

Oct 11, 2011 05:43 PM #16
Rainmaker
535,405
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Rebecc - I wouldn't want to say no to a buyer but just as you write, it is our job to write anbout the home, how it appears to us.. to better aid them and save their time.. Great post!

Dec 31, 2012 09:22 AM #17
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Rainmaker
176,639

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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