I'm Convinced More every Day...

Real Estate Broker/Owner with The Lafferty Group Real Estate & Consulting

I am convinced more every day that social networks like Facebook, Twitter, LinkedIn..... are the future of Real Estate.  The other day I had a lunch reception for 30 new agents that joined our association and when introducing myself to the group I told them to embrace the Internet.  Use the social networks and they, along with other board members, looked at me like I was speaking another language.  One person out of the entire group came up to talk to me about social networking.  Hard to believe.  The rest will most likely rely on mailings, open houses, other print media and the name of the companies they work for.  At some point they will then try to catch up with the rest and always be behind. 

Associates will listen to me at some point.  Until then I will stay on this soap box.

Comments (9)

Mignonne Hubina, SFR, BROR
Surf Realty - Ventura, CA
Mignonne Hubina

Mike I agree with you, I also belong to Facebook, Actvie Rain, I wasn't sure where else to go, but I will definelty check out Twitter and Linkedin. Thanks. Mignonne 

Jan 31, 2009 03:38 AM
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

We had a guy come to our board and speak and he basically said Twitter is useless. Oh really? I was the only one out of almost 200 people who blogged or used any of the social things he mentioned. Yet he said you should be on AR and hes not even a member here. How can you talk about this kind of stuff and not walk the walk? I dont think its the future, its right now.

Jan 31, 2009 03:47 AM
Sterling Guelich
San Antonio, TX

Twitter has become one of the most educational tools in my life... right up there with my Google Reader subscriptions.

Jan 31, 2009 03:49 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Hi Mike, the sheperds work is never done. Sooner or later they will get or get out of it. 

Jan 31, 2009 04:41 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

I agree with you, and am busy learning this sphere of influence.

Jan 31, 2009 05:16 AM
Midi Shaw
Coldwell Banker Platinum Partners - Saint Simons Island, GA

As Chairman of our local Association's Technology Committee for the past several years, it has been my goal to drag the members our of Association kicking and screaming into the 21st. Century.  It's a challenge, but we continually offer free tech courses to our members.  Aside from something as mundane as How to Use Your Cellphone (yes, people need help!) and basic things like MS Excel and Word, our latest direction is more on Blogging and Social Networking.  We usually get anywhere from 15 - 30 people show up for our classes... out of 700 members, not sure if that's good or bad.  Baby steps...

Jan 31, 2009 07:53 AM
Mignonne Hubina, SFR, BROR
Surf Realty - Ventura, CA
Mignonne Hubina

Without our office manager I sure would be lost, in regards to the new technology! I just joined the education committee at our Board of Realtors in hopes of being able to absorb some brain power! Never hurts to be around the A students! 

Jan 31, 2009 01:53 PM
Matt Jameson
The Atlas Group - Southern Oregon Real Estate-Medford Homes - Medford, OR
Medford Web Designer

Social networks are great. One reminder though is to keep your personal stuff to a minimum. If you are marketing your realtor or lender services - dont go blogging about your new puppy. Your potential buyers dont care.

For this reason many agents and lenders keep two profiles, one for personal networking and one for marketing. This way that embarrasing old college buddy won't find you and post incriminating or otherwise non professional comments which might deter your potential customers.

Feb 11, 2009 01:43 AM
Scott Anderson

Mike; I'd be really interested in talking to you about this posting.  My firm is launching a tool set designed specifically for sales professionals to enable them to set up private collaboration networks with those professionals whom they interact with to generate leads & net-new business.  In addition there is a feature which allows the user to search for new partners based upon user definable criteria.  We're not experts in the real estate industry...but we see this as a market who could use tools like we're offering.  If you're interested please send me an email at: 'Scott@Mywayinteractive.com'


Feb 11, 2009 05:58 AM