Your Active Rain Profile Page- Make It Shine For You!

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Your Active Rain Profile Page- Make It Shine For You! 

I wrote a post about how to best use the link of your first and last name for Active Rain, how to make it an part of your overall SEO strategy and how to grab attention with it. Remember to go back and read it if you have not optimized your first and last name fields on your profile in Active Rain.

The next post in this series of articles to help you make the most of your Active Rain blog was the post about how to best use the other contact information and description section of your profile area on Active Rain. So if you are following along you should have made all the necessary changes and additions by now.

This article is going to address the body of your profile page. These are the sections that are listed right below your blog description.

There are three sections here. You can rename each of these sections. I highly recommend you to change these to some of your keywords and make them appealing to your audience.

I read a lot of profiles and most of them can be more fully optimized and more engaging. While you need to have a part of your profile be about you, more importantly this is a chance for you to reach out and pull your audience in. They will not get pulled in if your profile is only about your company. Having too much about your company on your profile also wastes valuable Google juice because Google absolutely loves the Active Rain  profiles. 

You want to make sure you use every chance to use your SEO.

Click on the field that says "rename section".  This is where you should put your main keywords. You will see that I have our main key words as the name of this section yet it is not a turn off to the prospect looking at our profile because it makes sense. You want it to make sense.

Under the first caption what you will see here is all our buttons for search for homes, a link right to our short sale series and other links. After that is a little story of the markets we service with our longer tailed keywords in the body of that paragraph.

active rain profile tutorials

Below that we post our bios. Since there are two of us, to make it not look too long, we decided to go with the 2 column look. Nestor on the left side and Katerina on the right side. The bios are written in third person. The reason that is important is that it adds more credibility. If someone else endorses you it carries more weight than if you endorse yourself. This is a skill you learn in marketing. Just like with press releases, I always write our press releases as if someone else is writing about us.

active rain profile tutorials

We titled the next section with a higher demand keyword but that encompasses more than just our town of Wellington. Since Wellington is very small of course we list and sell properties outside of our town in neighboring villages and towns so this section is about what comprises our county. You will see again that there are many keywords being used in this paragraph.

active rain profile tutorials

Then the last section that is available on your Active Rain profile page we named: What Happy Wellington Homeowners Are Saying About Us. Again, contains keywords but does not take away from the attention grabbing headline. People love to know what others are talking about and doing. That is why Reality TV is so popular. Saying Testimonials is very bland and overused. This title is much more engaging. This is where we put our testimonials from some of our sellers that we closed short sales with and some regular testimonials also.

active rain profile tutorials

Make sure that you go to your profile and complete all three of these sections. There is also a difference in what a buyers' agent is going to write and add to their profile than listing agents. We are listing agents so we are attracting to us the sellers by the material we present on our profile. Sellers want to interview us and this is our interview. On the other hand a buyers' agent is going to need more information about the area like on Cyndee Haydon's profile. If you are a buyers' agent create something similar to Cyndee's profile. The videos in her profile are especially compelling and she has a lot of business just from her profile.

The most important thing to remember with working on your Active Rain profile is that it is being read! Our Active Rain profile has had more than 35,729  views.

So get creative with your copy writing and make sure you add links to your outside blog  and add keywords throughout your profile. By all means add video and audio. I am working on that this year. Come back in a year and you will see even more changes to our Active Rain profile. 



Creative Commons License

Your Active Rain Profile Page- Make It Shine For You!  by Katerina Gasset is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.


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  1. Mike Hughes 02/02/2009 09:51 AM
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Show All Comments
Jill Nelson
Jill Nelson Design Services - Palmdale, CA
Interior Design

Great, great post. I'm all over it. Thanks so much for taking the time and explaining everything so well.

Feb 05, 2009 12:37 PM #70
Melinda (Mel) Peterson
Real Estate Cafe LLC - Bend, OR
Curator of Happy Endings

I took your suggestions and went right to work on my profile.  Any other great tips?  Thanks for the "Raindrops" of knowledge and information!

Feb 05, 2009 01:17 PM #71
Ellen Molla
Prestige Properties - Escondido, CA

great tip on profile. Thanks.

I have another question although unrelated to the profile. I am a newbie on AR. Anyone here knows if there is a way to post a blog on Trulia automatically when I post a blog here at AR?


Feb 05, 2009 03:54 PM #72
Bob Dunn
Sutton Group West Coast Realty - Abbotsford, BC

Thanks for the tips and motivation. This will help me give my profile some "juice".

Feb 06, 2009 10:53 AM #73
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

Thanks for sharing this valuable information with us, I really enjoy reading your blogs.

Feb 11, 2009 07:39 AM #74
AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author
Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide! - Marlboro, NJ
- The Agent You Can Trust To Deliver REAL Results!

Wonderful tips Katerina. Thank you!

Feb 11, 2009 11:44 AM #75
Antonio & Alexia Cardenas
Alameda County - San Leandro, CA. - San Leandro, CA
"The Realtors In Motion"

Thank You Nestor and Katerina, I stumble into your blog and found it very informative, you will be saving me lots of time by your detail and wonderful posts. I sincerely appreciate you sharing this stuff with us.


Feb 14, 2009 04:03 AM #76
Sheila Kennedy
J29 Project - Rochester, NY

I am so new to all of this and I just love when the pros are willing to share information.  Thanks so much - I can't tell you how much I learn from posts like this.  Now if I can only put it into practice.

Feb 18, 2009 02:25 PM #77
Connie Stoll
Resortquest Real Estate - Navarre, FL
NW Florida Real Estate

Thanks so much for the great tips! I appreciate you sharing your expertise!

Feb 19, 2009 06:32 AM #78
Retired Notworking
Tallahassee, FL

I followed several of your links and am impressed that you spent 5 hours a day studying SEO until you had mastered it - that's persistence! You've obviously become an expert and your posts are helpful and informative.

Feb 23, 2009 11:42 PM #79
Cindy Oglesby
Southeast Realty Group - Macclenny, FL

This is the most informative and helpful post I have read so far on AR. Lots of great pointers and tips. I can't wait to try them. I am pretty new to AR and haven't been all that successful in getting my blog just right. Thanks Again.

Mar 04, 2009 04:47 AM #80
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate

Hi Nestor and Katerina: Great ideas on how to make your profile page stand out and enhance your SEO! I've been working on making my page better and am hoping to add video soon as well.

Have a great day,

Anne Rains

Mar 18, 2009 02:06 AM #81
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Anne- I am working on adding video and audio to mine too. Just not high on my priority list today:)

Mar 18, 2009 02:11 AM #82
Scott Askew
Askew Realty & Fourteen West, REALTORS - Atlanta, GA
Intown Atlanta real estate

Just came aboard.  Thanks for the tips.  I've got a long way to go!

Mar 23, 2009 06:11 AM #83
Lori Churchill Cofer
Beasley Realty - Pullman, WA
Realtor - 509-330-0086 - Pullman, WA


All such good ideas...thanks so much for sharing!!!


Mar 25, 2009 02:37 AM #84
Marie Goodwin
Greenbrier Real Estate Service - Lewisburg, WV
Marie R Goodwin

Thanks for the posts they're very helpful...I'm new to AR and ther is a lot of good stuff in the posts. Keep them coming..


Mar 27, 2009 03:13 PM #85
Diana H Murphy
HomeSmart Homes and Estates - Pawling, NY

Thank you for the thorough posts.  Your information is pertinent and valuable!

Mar 28, 2009 07:24 AM #86
Jim Cheney
Saint Francis Property Santa Rosa, CA - Santa Rosa, CA
Rincon Valley Realtor 707.494.1055

Excellent ideas.  Not is all as it seems when you first join AR.  Thanks for the tips.  So far 2/3 were extremely helpful.

Mar 29, 2009 04:10 PM #88
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Thanks for the tips.  They are easy to implement and I have improved my information, but it is a work in progress as I begin to understand and use all the tools.

Apr 03, 2009 03:09 PM #89
Mark Wasserman
248-877-8548- Prudential HWWB Realtors of Birmingham MI - Birmingham, MI

Hi Katrina


Can you tell me where to doenload the "clickable" buttons you have on your site?  It would be greatly appreciated

May 06, 2010 01:37 PM #90
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Katerina Gasset

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