How do Your Showings Stack Up?

Real Estate Agent with Coldwell Banker Home Connection

Last year we started a monthly log of showing activity by home price.  At the end of each month we track how many showings each of our listings had and I break that into price categories, e.g., $150k-$175k.  I then determine an average # of showings for each price range.  This gives us a tool that we can use to discuss activity with our sellers.  Now in some situations even the nicest home just doesn't see any/very little activity, but in many circumstances the well priced, well maintained homes will receive the lion's share of showing activity. 

If a seller isn't getting the activity they hoped for this information enables us to determine how well they are positioned compared with other homes in their price range.  I can also review the differences of the homes with more activity vs. their home to help them understand some of what may be driving the showings.  It been a useful resource for us as we continually try to assess our challenging market.  I know that my sellers appreciate the feedback - it's tangible information - not just my opinion.

If your showing procedures enable this kind of information gathering, I'd recommend using this data to follow up with your sellers.  Sellers like the objective feedback, as well as the subjective, and this may help them make a needed price adjustment.  Best of luck!



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Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Lynn~ Thanks for stopping by earlier and reading and commenting on my post about the Ice Storm!  I think it is great that you started a log of showing activity by the home price. How is that working out for you?  Is it pretty easy to keep up with?  Vickie

Feb 04, 2009 01:35 PM #1
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Lynn Johnson

Owatonna, MN Real Estate
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