Lake Arrowhead Real Estate- Do Bloggers Sell Anything?

By
Real Estate Broker/Owner with Coldwell Banker Sky Ridge Realty

This morning, I got an anonymous question asking if I or anyone else who posts on Activerain actually sell anything.  The question is a good one... in fact, I would be interested to hear from other Activerain participants what kind of results they are achieving.  

I can speak for my team that it is a valuable tool to deliver market information and statistics about our area.  I have had numerous customers tell me that they found me through search engines that delivered them back to this site as well as the stand alone blog I maintain for our company at www.mountainupdate.com. 

The two most active "bloggers" in my organization are both very successful agents that do a lot of business.  I can't speak for others.  Many agents poo-poo blogging stating that the ones writing about real estate often are the ones not doing any business.  All I can say is at Coldwell Banker Sky Ridge Realty, that is not the case.

I consider blogging one spoke in the wheel of any successful real estate business.  There are many activities that a successful agent must do to promote themselves and their business.  Blogging is only a part.

I can appreciate the initial question, and can proudly refer that party to the previous blog entries that discuss what we do and how we do it.  

Comments (2)

Greg Steffens
Mountain Country Realty - Lake Arrowhead, CA

Steve - I can personally attest to the power of Active Rain and the benefits of consistent blogging.  Of the 4 properties that I currently have in escrow, 2 of them were direct contacts from Active Rain.  I'll be showing property to another client today who contacted me through my blog and, last year, my biggest sale was an Active Rain contact (not only did they buy a home, they bought one of my listings!).  Those are just SOME of the clients I have received through this system.  Blogging, though time consuming, is a valuable tool to this Realtor and I will continue to do it.  Hope that helps....

Feb 03, 2009 02:27 AM
Kim Sellers
Lake Arrowhead, CA Coldwell Banker - Lake Arrowhead, CA
Lake Arrowhead Realtor - BRE#01412099 - Lake Arrow

Hey Steve- I know personally as Greg has stated and you yourself have...That the information that I blog about is great point of contact.  We all have our own style of blogging and it is a daily learning experience.  I think the power of Active Rain and the network of professionals that you are in constant contact with is very valuable to myself and to my clients that I represent.  I had great success last year from the Rain, and I am currently working with 2 clients that came directly from my blogging.  2008 was a challenging year and yet it was still a very successful year and I attribute it to thinking outside the box, digging in and working hard, and yes blogging contributed to all of the other marketing and other avenues I do to build a good business. 

Feb 03, 2009 03:31 AM