So there are some buyers, sellers, real estate consumers out there, maybe your friends and neighbors, who have had some not so great real estate experience. They have real estate baggage and may not trust us or, at best, are cautious. We have to earn their trust.
Not all consumer real estate experiences have been positive or smooth or trustworthy or in the hands of seasoned professionals. These potential clients may be coming to us with an edge, some baggage. When that is the case, the consumer may hold back information and, we've all been here, may simply be clinically non-committal or may think we do not bring that much to the table.
It's a low bar to get your real estate license but it's a high bar to make it in the business with a loyal following. I think the best thing we can bring to the table is our integrity and hopefully we will have an impact on the walking wounded. You also need to bring your professionalism, your plethora of knowledge, your hard work and attention, your backup, your boundaries, your designations, your team. And yes, we will show a few properties now and then to folks who really do have an agent or to folks who really do not want to tell us the truth ... but some of them will come around because we earned their trust.
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