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What I do on a listing appointment.

By
Real Estate Agent with Ellicott City Clarksville Howard County Maryland Real Estate 535650

For the most part because I work "By Referral" so I don't have to compete with other agents for listings. I get a phone call, I make an appointment and I head to the property with my listing agreement in hand. Life is good! for sale

That being said I do take every listing appointment very seriously.

I study the current market statistics, I prepare my personalized presentation (which I rarely use), I load up my laptop with past tours, I refresh my "Brag Book", I prepare my net sheet and I check my breath.

One of the steps I always take is I request the seller(s) set aside at least two hours for our meeting and be prepared to take a road trip.

I pull the active compatibles and I make showing appointments. At some point during our meeting I bundle my clients into my truck and we head out to view all of the current homes on the market in the same area as if we were true buyers.

I have heard of many agents who view the active listings by themselves, but I think it is essential that the client also see who their competition is.

This activity has been invaluable in helping sellers to get realistic about the suggested price. It is also an opportunity to point out good and bad points that buyers will also notice. It is a great education for my sellers.

I treat it like a dress rehearsal.

What do you do on your listing appointments?

 

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Comments (5)

Vicki Pedersen
Pedersen Real Estate - Riverside, CA
Providing Exceptional Real Estate Service

Ellie,  What a great idea!  I've never thought about taking the sellers around to see the competition.  I usually view the competition myself and tell them about it.  Pictures are better than words - or in this case - the real thing is better than any description.  I know you are asking for what other Realtors do.  I do all the normal stuff - nothing earth-shattering like this great idea of yours. 

Feb 02, 2009 01:14 PM
Ian Niquette
Square One Home Inspection - Markesan, WI

Ellie, I am not a realtor but that sounds like a great idea to me. I have never heard of anyone doing that around here. You may be on to something-or I am just way out of the loop maybe. Hope you are on to  something. Good luck.

Feb 02, 2009 01:16 PM
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Ellie; I love your idea. What a great way to educate your sellers. You can tell them all day long, but nothing like actually showing them!

Feb 02, 2009 03:40 PM
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

Vicki-I am sure what you do is still interesting

Ian-Thanks

Eileen-It helps in many ways.

Feb 03, 2009 04:30 AM
Rebecca Anne Cole
PNC Mortgage - Timonium, MD

I am really impressed with your level of service.  When I sold my house in Florida and the one in North Carolina the agents never took this kind of time with me.    

Feb 10, 2009 10:46 AM