For the most part because I work "By Referral" so I don't have to compete with other agents for listings. I get a phone call, I make an appointment and I head to the property with my listing agreement in hand. Life is good!
That being said I do take every listing appointment very seriously.
I study the current market statistics, I prepare my personalized presentation (which I rarely use), I load up my laptop with past tours, I refresh my "Brag Book", I prepare my net sheet and I check my breath.
One of the steps I always take is I request the seller(s) set aside at least two hours for our meeting and be prepared to take a road trip.
I pull the active compatibles and I make showing appointments. At some point during our meeting I bundle my clients into my truck and we head out to view all of the current homes on the market in the same area as if we were true buyers.
I have heard of many agents who view the active listings by themselves, but I think it is essential that the client also see who their competition is.
This activity has been invaluable in helping sellers to get realistic about the suggested price. It is also an opportunity to point out good and bad points that buyers will also notice. It is a great education for my sellers.
I treat it like a dress rehearsal.
What do you do on your listing appointments?
Comments (5)Subscribe to CommentsComment