What is my Job as a Realtor?

By
Real Estate Agent with Carolina One Real Estate

Having been in the business for almost two years, it seems as if my job covers everything from helping clients move boxes to bringing bad news and everything in between.

But in today's world of every bit of information being on the internet, I started wondering what my real job is for my clients. It is very simple once you think about it - my job is to diagnose and analyze the information and give the results to my client. With the zillows and trulias of the world, all the facts and figures of real estate are one touch away from all our clients. Where we as agents set ourselves apart is being able to take that same information and turn it into valuable data that can help a client make the best decision for their situation.

We are all looking on WebMD if we have a cough or feel bad to find our what our symptoms mean but we still go to a doctor. We need to make sure the general public understands that even though they can get their hands on the info, they need the help of a qualified agent to really know what the information means to them. Did they know that the one house that sold was a mess on the inside, did they know that it was a relocation and house had to be sold, did they know that all the furnishings were included in the sales price...the list goes on and on of what can influence those numbers and in the end influence their final decision.

Don't be a book of facts to your clients, analyze the facts and be a source of knowledge. This will keep them as clients and bring more clients to your business.

Search Charleston, SC and Folly Beach, SC real estate at http://www.charlestonpierpartners.com

For more info on Charleston, SC Real Estate call Randall Sandin at 843-209-9667

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Rainmaker
622,890
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

I feel that we are problem solvers, but at the end of the day we are here to sell a house for them or to them.  That needs to be the focus and becoming a customer's best friend and doing all sorts of work for them non-real estate related I don't think is in their best interest or our best interest.  I see agents who become almost a full time assistant doing errands because they want the client to be happy.  This type of behavior is counter productive.  They will be happy when you sell their biggest asset in a successful transaction.

Feb 02, 2009 10:19 PM #1
Rainer
15,446
Wayne Ellis
FC Tucker Emge Realty - Evansville, IN
CRS

Your job as a Realtor is selling the house and guiding the transaction to a smooth closing.  Everything else is done for one of two reasons.  To get referrals or else out of friendship.  There is nothing wrong with additional services but they really aren't in the scope of selling real estate. 

Feb 02, 2009 11:00 PM #2
Rainmaker
1,065,099
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

We are a lot of things when we become Realtors that's for sure! I would say we all need a degree in counceling:)

Feb 02, 2009 11:45 PM #3
Rainmaker
432,699
Jen Bowman
Keller Williams on the Water - Holmes Beach, FL
Realtor - Anna Maria Island & Bradenton FL

Like Bill said, the degree in counseling is a good one. I have mine in psychology.  Buying and selling a home can be very stressful for some people and we are the ones that are there to guide them through it.  Knowing the facts is a good thing, being able to break them down is even better.

Feb 06, 2009 01:29 AM #4
Rainmaker
444,206
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Great blog!  I think buyers and sellers who go it on their own are really making a huge mistake that can cost them thousands!  The saying always is that 'you don't know what you don't know'.  Make it clear that you do know what they don't!

Feb 07, 2009 11:39 AM #5
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Rainmaker
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Randall Sandin

843-209-9667 - Search for Charleston SC Real Estate
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