Well . . . right now it seems like the "DEAL" is king with buyers. I've been hearing it over and over - "we just want a deal", or "if it's a deal, I don't care where it is." And of course the best one is, "do you think they'll take 20% less?"
So now all of my marketing has changed focus as well. I've gone ahead and put a "featured foreclosure" right on top of my home page followed with an opportunity for folks to order the "free foreclosure list" right below. And it's working. I'm getting around 2-3 propects a day asking for the list. I'm closing in a couple of weeks with one of my clients who we've found a $190,000 home for around $135,000. We'll be putting a photo of these clients (with their permission, of course) touting the tremendous deal we were able to get them. In the papers, in our marketing and on our website.
One thing we have found is that if we resubmit our offer as our "highest and best offer" after the bank has countered, the asset manager typically has to submit it directly to their client and more likely than not it's being accepted.
So it's all "Foreclosures" and "Government owned" as far as my marketing dollars are concerned.
The "King of Deals" in Dahlonega, Georgia.