How To Grow In This Type Of Market!!

Real Estate Broker/Owner with Casa Latino A.T.


 The million dollar question right?

This market is truly a nasty storm that nobody saw or predicted was going to be of this magnitude. You hear a lot of seasoned agents saying they knew this was going to happen etc, etc, if that was the case then why did so many lenders close? Why did so many Realtors leave the industry? Did they want to go into forced retirement early? I doubt it.

On a positive note, we must act like a successful business. What does a business do if there not making a profit? They change the way they are doing business and that is what we should do. Here are some suggestions:

· Make sure you outline your outgoing debt or liabilities so that you know what you have to produce to stay  in business.

· Design a business plan on how to generate new business.

· Ask yourself if your Boss is offering you any of the tools needed to generate business.

· Set yourself up with a "Power Team" you need a good Loan Officer or Realtor, FHA Expert and a CPA because this will allow you to reach out to a larger data base, this way you can implement presentations and direct mailing.

· Educate yourself as to what is happening in the industry and find a solution because finding a solution is the key to generating more new business.

· Know and understand your tools, for example; people are losing their homes, prices are dropping.. What can you do? The solution... find buyers and put them in an FHA products to buy homes at near rock bottom prices!

Take the time to really think this out and execute with consistency. I guarantee you, that you will begin to see results. The reality is that we now have to change the way we do business because the market has changed. There is always opportunity in every situation, you just have to think outside the box.

I leave you with a quote from Rocky Balboa.. "Life will bring you to your knees and keep you there. Permanently. If you let it. It's not about how hard you hit. It's about how hard you can get hit and keep moving FORWARD. If you know what you're worth, go out and get it. But you have to be willing to take the hit." Live by that and you will get the boost you need to make it.

Casa Latino is the First National Real Estate Franchise dedicated to serve the Latino Community. According to the 2009 Swanepoel Trends Report, Casa Latino is ranked  as the #7 trendsetter as a minority owned company having great impact on the Real Estate Industry. For more information on how you can become a business owner please contact us or visit We are also always looking for Ethical Real Estate Agents who want to grow in a down market.

For Career Opportunities and Future Partnerships Contact Casa Latino A.T. Today!


Comments (9)

Tim Monciref - Austin, TX
Over 2,000 homes sold…..

Keep moving forward......Most don't.  Good post, but the format you used is blurred....

Feb 03, 2009 09:48 AM
Jose Santos
Casa Latino A.T. - Concord, CA

Thank you Tim.. I have fixed the format.

Feb 03, 2009 09:57 AM
Brian Alexander
EXIT REALTY 1ST CLASS - Fayetteville, NC

Very inspiring. 

Nice Post.

Feb 03, 2009 10:17 AM
Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

Great post-you are right we need to keep moving forward thanks for sharing.

Feb 03, 2009 10:20 AM
Tony Lopez
ALRG Inc - San Diego, CA

Hi Jose,

It was a pleasure to meet you and the rest of the Casa Latino AT team!  I was very impressed with the energy and vibe that I felt when I was visiting the Concord office.  Now I know why you guys in the Bay Area are blowing up and why Casa Latino in general in experiencing such rapid expansion in a down market.

I am excited and privileged to be a part of the Casa Latino Family.  I know Casa Latino has tremendous room for growth in the US and internationally.  With the Casa Latino philosophy of treating your clients like your own Family, we will be a huge part of putting the credibility and trust back into an industry that is in desperate need of it.

Feb 10, 2009 03:21 AM
Jose Santos
Casa Latino A.T. - Concord, CA


It was a pleasure meeting you as well. It is an exciting time to be part of this growing company. You have the concept right- FAMILY. Both you, I, and our clients are family that is why we will all have tremendous growth and create positive results. It's a matter of looking at the bigger picture and helping each other out. All the Best and I am here if you need anything.

Feb 10, 2009 10:11 AM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495


WELCOME to Active Rain!  I was just where you are now, back in July 2007.  Blog consistently, and google will find you.  Your phone will ring.

Mike in Tucson

Feb 17, 2009 04:48 PM
Jose Santos
Casa Latino A.T. - Concord, CA


Thank you for your comment. I really appreciate it.

Feb 18, 2009 02:37 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

We invite you back to ActiveRain in 2018!

Much has changed since you last posted to ActiveRain.  I encourage you to take another look at the website.  

  Best to you!

Apr 18, 2018 08:38 PM