The million dollar question right?
This market is truly a nasty storm that nobody saw or predicted was going to be of this magnitude. You hear a lot of seasoned agents saying they knew this was going to happen etc, etc, if that was the case then why did so many lenders close? Why did so many Realtors leave the industry? Did they want to go into forced retirement early? I doubt it.
On a positive note, we must act like a successful business. What does a business do if there not making a profit? They change the way they are doing business and that is what we should do. Here are some suggestions:
· Make sure you outline your outgoing debt or liabilities so that you know what you have to produce to stay in business.
· Design a business plan on how to generate new business.
· Ask yourself if your Boss is offering you any of the tools needed to generate business.
· Set yourself up with a "Power Team" you need a good Loan Officer or Realtor, FHA Expert and a CPA because this will allow you to reach out to a larger data base, this way you can implement presentations and direct mailing.
· Educate yourself as to what is happening in the industry and find a solution because finding a solution is the key to generating more new business.
· Know and understand your tools, for example; people are losing their homes, prices are dropping.. What can you do? The solution... find buyers and put them in an FHA products to buy homes at near rock bottom prices!
Take the time to really think this out and execute with consistency. I guarantee you, that you will begin to see results. The reality is that we now have to change the way we do business because the market has changed. There is always opportunity in every situation, you just have to think outside the box.
I leave you with a quote from Rocky Balboa.. "Life will bring you to your knees and keep you there. Permanently. If you let it. It's not about how hard you hit. It's about how hard you can get hit and keep moving FORWARD. If you know what you're worth, go out and get it. But you have to be willing to take the hit." Live by that and you will get the boost you need to make it.
Casa Latino is the First National Real Estate Franchise dedicated to serve the Latino Community. According to the 2009 Swanepoel Trends Report, Casa Latino is ranked as the #7 trendsetter as a minority owned company having great impact on the Real Estate Industry. For more information on how you can become a business owner please contact us or visit www.CasaLatinoAT.com. We are also always looking for Ethical Real Estate Agents who want to grow in a down market.
For Career Opportunities and Future Partnerships Contact Casa Latino A.T. Today!
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