I came across a post by Jim Lee at Knoxville Tennessee real estate blog on a new approach he’s taking towards his yard signs. It’s a great selling point, a way to stand out from your competition and develop stronger customer loyalty as they see you working hard to sell their property. I borrowed his photo (hope you don’t mind, Jim) so that you can see what I’m talking about:
This got me thinking about the other ways you could use a custom sign with your marketing:
- Create a personalized neighborhood sign that you can reuse over and over, with a link to a single-page neighborhood website (on Squidoo, your own site, a separate domain, etc.)
- Add your blog address and invite them to view a virtual tour or photogallery
- Add in links to profiles on Facebook, LinkedIn, ActiveRain, etc. to draw in curious folks, and encourage them to connect with you in a low-pressure environment
These are just a couple ideas, but think about ways you can integrate them fully into your current marketing plan, and let them work harder for you.
Thanks again to Jim Lee, and his Knoxville Home Center team