Advertising and Marketing

Real Estate Agent with Keith Allen Allborty

Advertising - If marketing strategies are ineffective, marketing goals are not met and the business plan is not met. We become nothing.

Trifolds, Bifolds, Flyers, Magazines, Active Rain, Linkedn, Facebook, Myspace, Digg, Open Houses, Signs, Name Riders, Television, Newspaper, Web site, and........


But what is the most affective advertising:

FSBO Drip Campaigns?

Expired Listings?

Geographical Farms?


What about cost vs value?



Newspaper? I'm not a big fan but thats me.


Has anyone tried a survey about what your respective area listens to, watches, reads, etc.:  I plan on starting this today I will call everyone in my farm area, not on the do not call:

  1. For survey information
  2. To tell them about the Neighborhood garage sale and
  3. to ask what they would like to see in my upcoming newsletters

I will follow up next week with results. Same Bat Time Same Bat Channel

Let me know what has been most effective for you, where did you get the most bang for your bucks. Let me know.

 If you tried something that failed miserably let me know that too.

If you have an idea post it I'm up for trying weird ideas.

Comments (5)

Laura Reynolds
Ruhl&Ruhl Realtors - Davenport, IA

I, myself do track where my business comes from and the majority of my clients come from referrals from past clients and from opportunity time at the office. I have had great luck with direct mailers. I am set on door knocking this year as I have never tried it before. Good luck with your survey and you should blog how you do!

Feb 05, 2009 03:08 AM
Quad Cities My RealTeam (Mel Foster Co.)
Keith Allen Allborty - Davenport, IA

Laura - I will blog the results and you are correct refferals, office time, and of course your sphere is a good starting point. Thanks for the comment

Feb 05, 2009 03:11 AM
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

I am a member of Club Net from Buffini and Company.  They provide a means to enter the information about how I met clients who closed transactions. And then I can generate a report showing sources of my transactions.

Following is my source of transactions foer year 2008.

  • Geographic farm is when I send out letters (not postcards) to a specific area, looking for a specific property
  • Internet is from people who called me when they saw my advertising posts or blogs (either as information provided on Active Rain, Trulia, Zillow, or ads posted on craigslist, etc)
  • Note that 15% of my business is from clients I cultivated when I met them at my open houses

After 6 years in the business, I am finally getting my share of referrals and repeat clients.

This really shows me that I should continue my efforst in posting/advertising on the internet.

Feb 05, 2009 08:29 AM
Quad Cities My RealTeam (Mel Foster Co.)
Keith Allen Allborty - Davenport, IA

Pacita that is the best display of keeping track of past prospecting I've ever seen. Seriously that is awesome.  Thanks I think it's the motivation I need to get going on that project thanks

Feb 05, 2009 09:29 AM
Not a real person
San Diego, CA

I don't think it really matters what you do as long as you do it persistently and consistently. In order to do that, though, you can't spread yourself too thin. It's better to be the best at 2-3 things than average or worse at 30 things.

Feb 12, 2009 01:07 PM