- Eighty-seven percent of home buyers used the Internet to search for homes, up from 71 percent five years ago. Not only has the trend in overall usage risen, but the percent of buyers who reported using the Internet frequently increased from 42 percent in 2003 to 69 percent in 2008.
- Home buyers who used the Internet to search are more likely to be part of a married couple household (63 percent versus 52 percent). In contrast, those who did not use the Internet are more likely to be single.
- Photos and information about properties for sale were the two features ranked as very useful by more than 80 percent of buyers in the home search.
- Virtual tours were viewed as very useful by two-thirds of buyers. Viewed as least useful was information about upcoming open houses and information about recently sold properties.
- For more on this subject, read The Internet and Pictures: Worth 1,000 Words? (Interesting article to read) http://www.realtor.org/research/commentary_internet_and_pics
"Copyright National Association of REALTORS®, Reprinted with permission."