How to be a Top Listing Agent

By
Real Estate Agent with ROYAL LePAGE FRANK REAL ESTATE, Brokerage

How to even get listings is my question? The market is sooooo bad that listings seem to only cost you money when your not making any. Listings are great but if there are no buyers.... well. I know this is the time to promote yourself. What you do today will come to you down the road, but how do we get through this market? Advice........please.

Comments (3)

Sandy Blanton
Pensacola Real Estate - Team Sandy Blanton Realty, Inc. - Pensacola, FL
Pensacola Real Estate- #1 in 07null- 09null

Great post Wayne! I'm always confused by the statements about not wanting to take listings. The listings will make you money if they are priced correctly. There are many, many ways to get listings...we listed 6 in the last 2 days. We get a lot from our expired listing campaign which consists of mailings and phone calls, another big portion of our listings come from previous clients and referrals. No matter how you get the listings, make sure you price them correctly and market them aggressively. Correctly priced and marketed listings will sell in any market.

Feb 06, 2009 01:57 AM
Wayne Cordingley
ROYAL LePAGE FRANK REAL ESTATE, Brokerage - Uxbridge, ON

thank you for your response. You are right... proper price they will sell... eventually. In my area we are back to 2006 prices (about -15%) and sellers can't believe it when you tell them. Also there are agents that will list at the sellers price, meaning proper price looses out. Believe this... a house sold just over a year ago for 410k and it just came back on the market at 460k. They have only done a little bit of painting. I priced it out at 405-410k and I thought I was generous. How do you justify 50k increase in a year in this market. This happens in my area alot.

Feb 06, 2009 04:22 AM
Sandy Blanton
Pensacola Real Estate - Team Sandy Blanton Realty, Inc. - Pensacola, FL
Pensacola Real Estate- #1 in 07null- 09null

Similar things happen in our area too Wayne, and in every market for that matter. We're back to 2002 prices in some areas- we're talking 40%+decrease! It's not uncommon to see homes listed at nearly double their market value! It's up to the agent to inform the seller and educate them on the market condition. I don't knowlingly or intentionally take an overpriced listing- it doesn't do anyone any benefit.

Feb 06, 2009 04:51 AM