Step Out of The Venus Fly Trap and Concentrate on the Money Work

Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

If you don't have time to blog, vlog, podcast, socially network, face your consumers belly to belly, email or call your prospects and current and past clients, list houses, show houses, write contracts or close on houses it's because you are draining your solopreuner resources on tasks that aren't revenue producing.

Even if you have a business plan you can become TRAPPED in the unproductive money sucking tasks that don't Step out of the Venus Fly Trap and Cocentrate on the Money Workbring you in any money. Free yourself from the cycle now by delegating or outsourcing,

  • Listing Coordination- Setting appointments, providing detailed reporting feedback to the sellers, Creating open house flyers and packages
  • Marketing Collateral Design- Creating flyers, brochures, postcards, email newsletters
  • Lead Management- Managing a database of prospects, sending e-newsletters, delegating leads to team partners, following up on referrals
  • Website Design-Creating a website and managing a website, SEO, PPC Campaigns
  • Marketing- Creating and executing a marketing strategy, keeping up with marketing trends, analyzing marketing.

If you will not delegate or outsource any of these activities don't be surprised that you don't have time for the activites that make the money like,

  • Vlog
  • Blog
  • Podcast
  • Socially Network
  • Belly to Belly meetings
  • Personal Emails
  • Call Clients and Prospects
  • List and show houses
  • Write Contracts
  • Close on Houses

Make your moneyIt's not about spending money to make money.  It's about using your resources wisely and concentrating on the money making activities.  Ask yourself one question....Where do you want to be?  What activities will bring you closer to where you want to be. 

Connection to Close doesn't come from remaining passive on the backend.

Step out of the venus fly trap and concentrate on the money work.  You will be glad you did.





Real Skillz loves it when real estate professionals devotes their time to the money work.  Want to learn more about outsourcing some real estate marketing tasks while maintaining control of your brand and your business?  Call #262-203-5231 or email


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Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Yep ! - Assistants are becoming more and more essential for those tasks you mention so you can engage the highest rate of return activities !

Very nice reminder :o)

Cheers Rebecca !


Feb 06, 2009 08:38 AM #2
Larry Story
Total Care Realty - Greensboro, NC
Total Care Realty, LLC, Greensboro, NC Real Estate

It is not enough to work hard, you need to work smart.

Feb 06, 2009 09:05 AM #3
Maria Mastrolonardo
RE/MAX of Naperville - Naperville, IL
Realtor, Naperville, IL Real Estate

Rebecca - great advice, you paint a clear picture of what is money making and what is not... Thanks!

Feb 06, 2009 10:24 AM #4
Kelly Young
The Platinum Group Realtors - Colorado Springs, CO
Colorado Springs Real Estate ~ 719-226-0126

Rebecca, it has taken me a long time to figure out what my hourly rate is worth and the best place for me to spend that versus hiring all the others like you said above.  Thank you!

Feb 06, 2009 10:25 AM #5
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Rebecca, It sounds so easy doesn't it? There are many things that I KNOW I shouldn't be doing. But I do them anyway. Some I enjoy and some.....well let's be honest....I am a major control freak and have a real problem delegating anything!!! It's why I basically work by myself and I'm sure it has cost me several million $$ over my 14 year career. BUT....things are changing. This is the year I have decided to chnage my stinkin' thinkin' and take things to a new level.

Feb 06, 2009 10:52 AM #6
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Rebecca - It is important to use our time effectively which means, 80 percent of our time should be directly involved in revenue producing activities, yes delegation is a must.

Feb 06, 2009 11:22 AM #7
Valerie Spaulding
Windermere Peninsula Properties~Allyn~Belfair~WA - Belfair, WA
Allyn-Belfair-Hood Canal-Local Expertise!

I do things I shouldn't be doing and could outsource as well - I just can't seem to bring myself to do it w- like Broker Bryant - I am probably part control freak but I do need to delegate more off to my partner rather than taking the whole burden on. Hm got me thinking - thank you... Time to change and work smarter. 

Feb 06, 2009 11:44 AM #8
Barb Szabo, CRS
RE/MAX Trinity Brecksville Ohio - Cleveland, OH
E-pro Realtor, Cleveland Ohio Homes

Rebecca, This has been true since the beginning of time I think. But it is so much harder to do than it seems. I think we get caught in a cycle that has to do with money...hard for many people to justify an assistant. I even know people who won't spend money on the right tools of the trade..computers, websites, even lockboxes..until "I make some money"  But you really do have to spend some to make some.

Feb 06, 2009 11:46 AM #9
Pat Tasker
Shorewest Realtors - Germantown, WI
Your Milwaukee Metro Area Agent (WI)

I am living this, as I recently laid off my 25 hour per week assistant, and now have 12-14 hours of assistant help (new and in the learning curve!) but I did enlist the help of a VA!

Feb 06, 2009 01:12 PM #10
Alexsandra Stewart
Remax equity group - Portland, OR
Broker - Portland Oregon Real Estate

Rebeccas -- I really like your posts -- each time I read I get something I need to pay attention to.  I do outsource some of these things --looks like I need to do more.   I HAVE to get the lead management under control. thanks

Feb 06, 2009 03:43 PM #11
Melissa Breeland
Residential Mortgage of SC - Charleston, SC

Hi Rebecca! Great tips. I have been using "In Touch Today" for 8 years now for postcards, e-zines (Mortgage Matters) and paper newsletters and they are the very best in the universe. It does cost but the value far out weighs the cost.  Delegating has saved my life.  

Feb 07, 2009 12:34 AM #12
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

Rebecca, thanks for the advice....I have really been looking at my business to see how I can make the best use of my time.  If you don't have an are one.

Feb 07, 2009 12:38 AM #13
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Erika- I want r.e. agents to be able to concentrate on their real skillz.  That's where the prosperity is.

Sheldon- Cheers.  I like your background btw on your blog....was that professionally done?  An outsourced project?:-)

Larry- Working smart is the key.

Maria- You are welcome.  THanks for joining the conversation.


Feb 07, 2009 12:40 AM #14
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Kelly- Thank YOU and although it may have taken you awhile I am glad you did find it.  That is key I think.

BB- Thank you for sharing.  I hear you.  I think the reason why I realized delegating was so important was I've had teh  but "opportunity" to watch many small business owners become either completely removed from their business and leave no one with a clear vision at the helm to help maintain and grow the prosperity of the business and I have watched many business owners do the opposite and do all of the non money making activities and fight to grow their business.

I am also the daughter of a serial that lesson was pretty early.

Feb 07, 2009 12:48 AM #15
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Jennifer- Damn that Pareto's principle is pretty non exclusionary isn't it:-)

Valerie- Focus on the goal, letting go will be easier than.

Barb- Yup and you can also find creative ways to find the money to pay, partnerships, affiliates, revenue sharing, etc.  You just gotta have the need, take some time to review the landscape and than make a plan for execution.  And outsourcing and delegating, well, sometimes it will involve the exchange of money and sometimes it won't have to on the front end.

Feb 07, 2009 12:53 AM #16
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Pat- Good for You to engage the services of a virtual assistant.  Virtual Assistants ROCK.

Alexsandra- You're welcome and I am glad you get something out of the posts.  Do think and act on the delegating and outsourcing...this type of streamlining really anchors your foundation.

Feb 07, 2009 12:56 AM #17
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Melissa- That sounds like it's been a valuable resource for you.  Delegating is a business and life saver:-)

Ann- Exactly right.

Feb 07, 2009 01:02 AM #18
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Most folks that are self employed, whatever they do...have yet to grasp the concept of "time is money" and that sooo includes their own !

Feb 07, 2009 11:29 PM #19
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Good, well written post, Rebecca!  I am trying to step back now and try harder to delegate! There just aren't enough hours in the day. Best to focus first on what makes us money!

Feb 09, 2009 01:50 PM #20
AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author
Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide! - Marlboro, NJ
- The Agent You Can Trust To Deliver REAL Results!

Excellent post! A "trap" it is. Success raises the stakes and means we have to constantly evaluate and reevaluate. Thanks Rebecca.

Feb 11, 2009 11:34 AM #21
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