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Manipulation of the MLS

By
Real Estate Agent with Keller Williams Realty of Southern Maryland

Perhaps this will be my redeeming post? You guys be the judge.

Inman news posted yesterday about manipulation of the MLS, and the data there in. They did not say whether it was a practice they agree with, or not. Instead they left it open for agents to comment, and comment they did!

I was appalled by some of the comments from agents that not only thought this was okay, but admitted to the practice. I can not speak for every MLS, but here in Maryland we use MRIS, and most of the things Inman talked about, and were posted on the comments are violations of the policy here. Many of them are fineable offenses. As don't use these practices in my business I don't know how MRIS is on enforcement? It does seem to me that as the market has shifted there tends to be more and more manipulation of the data in our MLS.

The most common is for an agent to relist a property with a new MLS number, and not insert the tax record. This essentially resets the DOM to zero. I'm not sure who these agents think they are fooling? Most agents watch the MLS for market updates, and will see the new listing, and the withdrawn listing in the same day. Buyers watch the MLS through VOW, and IDX systems which provide a property address, so buyer's know what's going on. This practice only serves to increase the agents personal stats. The agent can now say my average DOM is 10, but the local market is 60, so list with me! Yet it detracts greatly from the data we use to track the state of our local market.

Maybe these agents don't realize that the MLS is underfire from lead aggregators, lenders, the DOJ, and real estate agents that are not REALTORs? Perhaps they don't realize that the more manipulated the data is the less value the MLS has making it easier for these groups to promote their agendas? Maybe they just don't care and are only interested in personal gain?

I remember months ago a seller called me wanting me to get her agent to put a second listing in for her property. She sat on a corner lot, and thought if we put in 2 listings with the two different streets she would double her exposure. Apparently she met an agent that said that is what he would do, and it would get sold. Instead we released her from the listing, she relisted, and the house eventually came off the market without selling. In her case manipulating the data did not work.

I met with an appraiser yesterday about one of my listings. We discussed the MLS, and the data there in as I had just read the above post at Inman. He no longer relies on the information in the MLS, he verifies everything through public records, and completely ignores seller subsidy data entered in the MLS. He has found far to many errors to deem the information reliable. Like me he has noticed that it is the same agents over and over again defrauding the public, and their fellow REALTORs. He even pointed one listing from last year entered as sold with no transfer in the public records. His thought, the seller decided not to sell, took the home off the market, and the agent entered the property as sold to prop up their own stats.

Bottom line, the practice is unethical, a violation of the MLS rules, and misleading. I for one DO report such violations when I find them. MRIS makes it easy with a link right at the bottom of the page on each and every listing. I encourage other agents, and appraisers that care about honesty, and integrity to do the same. It does not matter if you are a member of MRIS, or some other MLS you can do the same. I have never heard of a consumer reporting it, but I am sure the MLS systems would not mind. If the data is inaccurate they have little to no value, and they are in business to make a profit!

Comments(11)

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Jay Thompson
Jay.Life, LLC - Aransas Pass, TX

Great post Chris. I think you nailed it when you said:

"Maybe they just don't care and are only interested in personal gain?"

People that do this know damn well what they are doing it wrong. They are just too short sighted and mentally incapable of understanding the long term impact of their actions.

Not only do they corrupt the database, they corrupt the image of ALL real estate professionals.

They ought to be hanging their heads in shame.

Sep 19, 2006 02:45 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Chris,

A very informative post. I think you may have redeemed yourself!

You might want to consider spicing your blogs up with pictures or link. Just give them more appeal.

I just uncovered one of those violators this morning as I pulled up my hotsheet. Cancelled, re-listed with new price. DOM counter reset. I just sent off an e-mail to our MLS.

Fortunately, our MLS is very strict about such things. However, our region is HUGE and it's not always practical for them to adequately confront every transgression.

Rich Jacobson, www.KitsapLife.com

Sep 19, 2006 04:42 AM
Donna Quanrud
Coldwell Banker Burnet - Eden Prairie, MN
Donna Quanrud Southwest Metro Homes
It never ceases to amaze me just how self serving people can be.  I wonder if they get mad when they find out someone has somehow harmed them with wrong data.  Probably not.
Sep 19, 2006 05:18 AM
Jonathan Dalton
Realty ONE Group - Glendale, AZ

I believe someone posted something similar. But taking a step back to look at the bigger picture, my question is why should the days on market matter?

Donna asked if they get mad when "someone has somehow harmed them with wrong data." How are you harmed by not knowing the days on market? How is days on market a material fact about a home?

I've written about the days on market concept here so I'm not going to go through the whole argument again. But the short version is there are many factors which can impact days on market, none of which have anything to do with the house itself. If it's not a true material fact about a home it shouldn't be on the listing sheet.

Does it allow some manipulative agents to creatively state how quickly they sell a home? Sure. Are there far bigger issues to address in the real estate industry? Absolutely.

Sep 19, 2006 05:54 AM
Jonathan Dalton
Realty ONE Group - Glendale, AZ

Want to improve the MLS? Give better directions ... that's the misleading information that drives me crazy (in areas that are too recent for my GPS to track.) Days on market aren't material.

Another AZ example ... DOM continues to accumulate if a listing is switched from Active to Active With Contingencies, meaning in theory it's still being marketed. They stop when a home is listed as Pending. Which one should be used is often gray but there are guidelines. But does it behoove your client to list as AWC vs. Pending when the DOM will accumulate, even if appropriate?

Okay, I'm done with my hijacking.

Sep 19, 2006 08:13 AM
Jacqueline McCroy Elbert
RE/MAX Realty Suburban - Overland Park, KS

Yes, this is a problem here in the Kansas City market.  But as I tell both Buyers and Sellers, the information found in the MLS is only as good as the Realtor who put it there.

www.SearchHomesKansasCity.com

Sep 19, 2006 09:11 AM
Gerhard Ade
RSVP Real Estate - Seattle, WA
What sets me apart, will set you apart.
Ade HouseValuable comments, Chris. DOM is only the tip of the iceberg. Looking at the posting of listings on the MLS, in my case the Northwest Multiple Listing Service (NWMLS), is like looking in the mirror and seeing the face of the collective membership. After all, the data is being input by the members. Misleading, incomplete, incorrect, and sloppy are terms that come to mind. The quality of the listing information reflects the state of the profession. Too often is says lack of education, lack of pride, arrogance and ignorance.
Sep 19, 2006 05:30 PM
Carl Guild
Carl Guild & Associates - East Hampton, CT
Central Connecticut Real Estate
I agree with many of the posts here. Blatant manipulation of the MLS including missing and misleading information, reposting and other scams should not be tolerated. They drive me crazy! It just goes to show the lack of professionalism some agents have.
Sep 19, 2006 09:30 PM
Michele Van Detti
CJR - Gilbert, AZ

I agree that you're not fooling anyone when you manipulate the MLS.  I've been across more and more blatant misrepresentations of the MLS since our market cooled.  I hate to be a whistle blower, but I've found myself hitting the "report violation" button quite often lately.  Manipulating the MLS and misrepresenting your listings is an absoulte violation of our code of ethics and fiduciary duties.  It's time for all of us to hold each other accountable to highly professional standards.

Sep 20, 2006 04:04 AM
Chris Guldi
Keller Williams Realty of Southern Maryland - Waldorf, MD

I may have spent too much time on the DOM in the original post. DOM is revealing, but the most revealing part is the state of the market. How long a home takes to sell is something sellers want to know when they list. It is material in that it helps determine swings in the market.

 Does it matter to a buyer? Maybe, but even before this recent boom I remember having listing out for 60-90 days, and then receiving multiple offers. I think buyers are still a little gunshy about a listing that has been on the market for more than 30 days right now, but only because the buyers agents they are working with are not explaining to them even what is typical now.

Sep 20, 2006 08:50 AM
Gregory Maley
Sold Buy the Sea Realty & R.E.N.T. - Wilmington, NC
REALTOR, GRI, CBR, SHS, e-PRO, ABR
Your comment about the conversation with the appraiser reminds me of a recent issue I discovered with a previous sale.  If you checked the MLS, the listing is recorded as "sold" -- it was.  If you check the public record, it hasn't transferred.  Why?  After a year, the title company involved still hasn't done its job by recording the sale with the county.  Because the sale wasn't recorded, the county doesn't know about the buyer's mortgage company.  Tax and HOA dues bills are still being sent to my client at their new home out of state.  They and I have made numerous attempts to contact the title company to resolve the issue -- we receive no response.  My clients have attempted to contact the buyers via a neighbor they still keep in touch with.  The buyers don't believe there's a problem and think the sellers are "just trying to stir up trouble" and have told the neighbor to mind her own business.  A consulted attorney states that my clients have no obligation as they sold the property and have the records to prove it.  Their mortgage was paid off by the proceeds of the sale.  Sadly, the house is slated for sale for unpaid taxes.  I suspect the buyers will soon regret ignoring my clients' attempts to assist them in resolving the issue.  It might behoove the appraiser you cited to not leap to conclusions about the REALTORS involved.  There are a lot of people involved in the sale of a property.  
May 05, 2007 02:23 AM