Home Staging: More Important Now than Ever Before

Home Stager with Seize the Day - Rent to Own

The market has finally changed, as we all knew someday it would. If you are a seller who's buying into the current media hype, you may be frightened into believing that your home will never sell or it is worth only a fraction of its former value. While this market does definitely favour the buyer, it is still possible to sell your home for a good price.

Now having said that, one must understand that effective marketing is crucial in this market. . This is not the time to test the market with an inflated price because that is what the neighbour got back in May. Sharp pricing and proper presentation are essential now. Professional staging can make all the difference in helping one house to stand out above another.

properly accessorized bathroom

Statistics show that staged homes sell faster and for higher prices than homes that are put on the market "as is". A small investment in staging can make a significant difference in the outcome of a sale.

It is true that people shop with logic and buy with emotion. Staged homes help buyers connect with your home by envisioning the lifestyle they will enjoy there. In this market buyers have plenty of time to shop around and do not feel compelled to make a hasty decision. This is good news for the seller who has done his homework and ensured his home is the one that will linger in the mind of the buyer.

Keep in mind - this is not a bad market. It is simply a buyers market. Give the buyer what they want - a nice home, in good condition, properly presented, for a reasonable price and you will have a successful sale.



Comments (2)

Peg Prather
Vancouver, WA
Vancouver, WA

Very well stated Pam. I also love the picture, very creative, yet simple and sophisiticated!

Feb 08, 2009 01:40 PM
Sandi Gerrard
Toronto, ON

From east to west we've seen the change in this country.  Good advice.

Feb 09, 2009 01:50 AM