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Do Consumers know what "Schedule a Showing" involves?

By Stephen M. Wigg

Services for Real Estate Pros with http://4114Info.com

February 08, 2009 11:48 PM

We're test-marketing a web-site and in working with the public, some things that seemed obvious just aren't!

Schedule a Private Showing

"Schedule a Showing" is what other broker sites show. "What does that really mean to you, the consumer?" I have asked different friends and relatives.

"I don't know." They reluctantly admit. "Why do you ask?" they ask.

"Would 'Schedule a PRIVATE Showing' make more sense?" I prod them with my leading question.

"Well yeah," they say. "I can call up and see it on my own?" the ask like it's a whole new message.

Are we missing out on that portion of the populace that we design these web-sites for, i.e. the CONSUMER that's not in the industry?

"What's All MLS Listings mean to you?" I ask.

"Nothing." they reply. "What's MLS stand for?" That's another blog.

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Associate Broker Falmouth MA Cape Cod Heath Coker

https://teamcoker.robertpaul.com - Falmouth, MA

Heath Coker Berkshire Hathaway HS Robert Paul Prop

The same thing applies to searching. Do you optimize for industry or consumer thinking?

Feb 08, 2009 11:56 PM

Stephen M. Wigg

http://4114Info.com - Omaha, NE

4114Info.com

Heath, that's a huge question I have a hard time with. "Lowest common denominator" is a relative term. I often describe users with the bell curve. Those on the left are computer-illiterate or have bad hardware. My own mother is the furthest to the left of abnybody. She has WebTV with a dial-up link. The right-side are those that know a LOT but can't describe it in layman's terms.

Do we need to have them search by style, year built, etc." I just bought a home that wasn't within the budge, design or part of town I wanted! Why? LOCATION! It's on a park with the largest lake in Omaha. To heck with a walk-out basement or our budget! Is there something out there that shows what search parameters consumers actually use?

Feb 09, 2009 12:17 AM

Do Consumers know what "Schedule a Showing" involves?

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