How to Gain Buyers as Clients with Your Open House Book

Real Estate Agent with Keller Williams Realty

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Holding an Open House? It can be as easy as pulling a prepared book of materials in a moments notice.  An agent in my office was going to hold one of my listings open on Sunday.  She came down with the flu and I got a 9th bell call of apology but she would not be able to hold it open.  The home had been advertised on several Internet sites and my owners had taken extra steps to have the home gorgeous with fresh cut flowers, etc.  Cancellation of the open house was not an option.  Thank goodness I just pulled my Open House Book and was ready to go.

Several months back I decided to get proactive and make an Open House Book and it has been a huge time saver and allowed me to have many things at my finger tips to hand out or to utilize as visuals for buyer visitors.  I believe it has been very instrumental in me gaining some buyer clients.

The Open House Book

  • Three Ring Binder with pockets front & back and plastic cover
  • Tab dividers for ease of category reference
  • Plastic protectors to insert materials
  • Plastic insert for business card dividers
  • Guest Register - no address and several copies (be sure to ask for email) -place in protector
  • Resume about yourself -several copies- place in protector
  • Business cards - place in business card protector
  • Tax Rates - varied communities tax rates to use as a reference
  • Website References to give buyers - make many copies
  • Restaurant guide and reference child friendly ones  with a map location in area - several copies
  • School information for area and school year calendar - several copies
  • Community information - several copies
  • Maps of area - bring a highlighter so you can mark on map - several copies
  • Preferred Vendor Cards - in business card protecor (Inspectors, Title Company, etc)
  • Residential Service Contract Companies
  • Contracts - blank - Brokerage Service Information, etc
  • Pens

 Free Real Estate Clip Art Download

The Open House tabs I use are - Agent Info, Buyer Material, Community, Maps, Vendors, Contracts. Make a fun Cover to insert on the front of the binder.

All that is left is to place my open house signs out and I am ready to go.  No worries about the last minute call, I'm ready to go show off my listing and gain clients!



Comments (13)

Ron Bridges
ERA Wilder Realty, Inc. - Sumter, SC

Great information.  I also have a kit that I can grab and go but your book has some things I don't have.  That could take my kit from good to great.  Thanks.

Feb 09, 2009 08:03 AM
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

Connie, this is a great idea and one I think I'll borrow......

Feb 09, 2009 08:04 AM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Borrow away, we all pick up valued ideas and I'm thrilled if any of these tips is value added!

Feb 09, 2009 08:12 AM
Rick Sergison
EXP Realty of Canada Inc., Brokerage - Pickering, ON
Durham Region Real Estate Blog

Hey Connie!  Talk about a timely post.  I'm teaching a session for the newer agents starting in about 2 hours and it's all about - open houses!   I think they'll be afew more eyes on your blog post his evening! Thanks!

Feb 09, 2009 08:13 AM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Delighted it may be of some help.  Check out some of my other posts that are ideal for new agents in the business.  Have a wonderful class!

Feb 09, 2009 08:20 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

I really like these books Connie and it is a compact way to tell a lot about the house.

I personally made my own book when we sold in FL. I had photos of our house inside and out during the holidays and 4 seasons.  I showed where you could put the Christmas tree and how the flowers came back in bloom.  I took the book with me of course but I think it helped the buyers see the house at different times of the year. (we sold it day one - when the market was in a better place ;-)

Feb 09, 2009 10:54 AM
Not a real person
San Diego, CA

I have just three things to say about being prepared like that. I'll leave it to you and your Readers to decide if these three things are good:

  1. Connie rocks!
  2. Connie rolls!
  3. Connie rules!
Feb 09, 2009 01:19 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Wow Connie, what a great book to have on hand.  I usually have a book with all this same info for each house but did not think of having an emergency book.  Great idea, I will put mine together this week!  Thanks for the idea!

Feb 09, 2009 10:58 PM
Kim Dean - McKinney, TX
Simply Texas Real Estate - Broker/Owner

Connie - I like what Russel Ray had to say. You do ROCK! VERY nice tip on last minute Open House prep!

Feb 10, 2009 03:22 AM
Heather Wright
Coldwell Banker Barbara Sue Seal Properties - Clackamas, OR

Hey, that sounds like a great idea! I have been trying to put together stuff like that in my downtime but had not thought to do that for an open house. Thanks again for the idea.

Feb 10, 2009 04:36 AM
Debbie Summers
Charles Rutenberg Realty - New Smyrna Beach, FL

I have to say I haven't been doing many open houses, our marketplace is very short on buyers - but I'm hoping to add them back into my routine this summer.  I love your ideas and have bookmarked your post for future reference.

Feb 10, 2009 11:25 PM
Gabrielle Kamahele Rhind
KGC Properties LLC, Tucson Property Management & Real Estate - Tucson, AZ

MORNING CONNIE!  I am ever impressed when I read your blog - which is generally every day - and I find something that either interests me for the future or something I can use right away -- this one will be a "right away" -- thanks so much you really are an Active Rain friend to everyone!  -- Gabrielle

Feb 12, 2009 10:07 PM
Monica Bourgeau
Portland, OR
Business Coaching

Great suggestions, we are always looking for new ideas. Thank you!

Feb 15, 2009 12:07 PM