Blog Article Titles - Why worry about it? - SEO 101 Part I

Real Estate Agent with Overland Park Real Estate (No association with Inc)
  • The title tag is very important. Why? Because search engines not only give it value in relation to optimization, SE's use it in their search results. Search on ANY search engine, and you'll see the content of this tag used in the anchor text of the links for each web site. Here is a little experiment. Follow the Google link (opens in a new window) and take a look. Google Experiment - Source


  • Come on Jordan blog titles are a joke.  I mean do you actually think it does anything, you goof.  Good job on wasting your time.

silly cat

Just had to get that out of the way before someone wanted to leave it as a comment ;-)  I saved tons of people the time, trust me if you believe that above please I'm doing you a favor so copy and paste the above and post it in the comments.  Then go along on your merry little way while your fellow AR buddies FLY BY YOU IN SEO RANKINGS ;-)

Since I only have 30 posts and obviously don't know what I'm talking about because the posts and points speak for themselves. 





I've include the results below... 

Syndicate Real Estate Listing (Second Place at the time I viewed it)-> Real Estate Listing&fr=yfp-t-501&toggle=1&cop=mss&ei=UTF-8

real estate spring hill, kansas (Seventh Place at the time I viewed it)-> estate spring hill%2C kansas&btnG=Google Searc

black and veatch (Ninety First at the time I viewed could be higher-hopefully? :-D) ->,GFRC:2006-49,GFRC:en&pwst=1&start=90&sa=N 

processing key (Twenty at the time of my viewing, moved up with I check from the time the user viewed it...  3rd page to 2nd page.)

bright idea So what Jordan you just got lucky its not like you actually thought those posts or titles out...

Check out -> THE MOST SUBSCRIBED TO REALTOR ON HERE!!! P.S He thinks hes  sooooooo good looking, might have to watch out for this one... Being  sooooooo good looking can get you good rankings I guess though :-D

dividing bar

 Like my divider though it was funny to add an actual picture of a divder :-P


Ok I digress from my ramblings.  Titles really do matter!  They are everything,

  • The current conventional wisdom on search engine optimization is that the first three to four words of your page title are the most important;  - Source

I understand that "Active Rain - Real Estate blog" is the first thing that comes up for all of our blog titles...  Maybe this article will make its way to the AR Overseers ;-)  Since that is the case you need to worry about the next 3-4 words.  Because trust me Google, Yahoo and MSN  (Hehe Like they are really much different or soon to be -> Microsoft in Talks to Buy Yahoo For $50 Billion USD) Anywaz they most likly factor that in and disregard that first part of your titles and their main focus is directed to "your title"...


  • Please Be a pal and check out my other Real Estate SEO posts along with take a second to click that little "subscribe to blog" button that is above your picture right now while you're viewing this article...

Feel free to join and post other SEO articles in

Comments (34)

Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy Jordan

How are thing a go'en in Johnson County ?

You are so very right about title tag's being very important, to the search engine's leting folk's know where to find each and every one of us.Baker Home Inspection and Consulting Blog

Jul 13, 2008 12:12 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Of course the title is important.  So is the words you start your posting with!

Sep 27, 2008 02:27 AM
Kerry Lucasse
eXp Realty - Urban Nest Real Estate Group - Atlanta, GA
Your Urban Nest Atlanta Real Estate Consultant

Come on Jordan blog titles are a joke.  I mean do you actually think it does anything, you goof.  Good job on wasting your time.

... not sure if the experiment is over, but I thought I would join in anyhow!!

Kerry Lucasse, Atlanta Real Estate Consultant - Keller Williams Realty (404)432.1844

Oct 23, 2008 02:55 PM
John Herrigel
The Herrigel-Kennedy Group - Portside Real Estate - Portland, ME
Portland, ME - Real Estate

thanks for the good reminder to spend time on the title!

Nov 07, 2008 02:41 AM
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

You are totally right. Titles are probably the absolute most important thing on the page!

Dec 28, 2008 02:31 PM
Michael Neville
Keller Williams Realty Atlanta Midtown - Atlanta, GA
Intown Atlanta Realtor

You help to validate the use of AR

Feb 04, 2009 09:41 AM
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I have a question for you. I know I need to have the right title. But right now, I have some blogs posted that focus on historical landmarks, and I don't want to tell my readers where or what they are yet. So the title does not reflect the content atm. But in a couple of days, I plan to correct the title, after my readers have read the posts and guessed at the locations if they choose. So my question is, by doing this am I losing SEO?

May 17, 2009 03:40 PM
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders much to learn, so little time! I just subscribed to this group. It's pretty clear that've just scratched the surface! Thank you, already,  for all the help.

Jul 27, 2009 10:15 AM
Megan McGonigal
Integrity Real Estate - Northeast, MD
CRP - Cecil County, MD & Harford County, MD Real Estate

Hello Jordan - Thank you for the advice. I am going to have to go back and make sure my titles are effective now.

Aug 07, 2009 04:10 PM
Aaron Vaughn, REALTOR© 830-358-0455
eXp Realty - Canyon Lake, TX
My knowledge is your power | eXp Realty

Thank you Jordan for the great information. I knew I wouldn't want to be crossing Jordan, so I decided to be nice.

Nov 18, 2009 01:31 PM
Betty Knowles
Southwest Missouri Realty - - Springfield, MO
TeamKnowles REALTORS® - Springfield MO Real Estate

Title is really important and you should repeat those words somewhere in the blog for reinforcement.

Dec 18, 2009 09:13 AM
Local Charleston Plumber
Rooter Man Plumbing and Drain Service - Charleston, SC

I love Active Rain. I always learn something new. Thanks for the information!

Mt. Pleasant Plumbing

Oct 12, 2010 02:45 AM
Local Charleston Plumber
Rooter Man Plumbing and Drain Service - Charleston, SC

I love active rain. I always learn something new. Thanks for the information.

Mt. Pleasant Plumbing

Oct 13, 2010 06:03 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

That's one of the things I learned first. Title is the equivalent of a First Impression.

Dec 10, 2010 10:23 PM
Robert Dirienzo
HABITEC Home and Building Inspections, LLC - Franklin, TN
Home Inspections - Nashville TN

Great point Jordan.  And I like the comment above from the Knowles as well.

I think there are some basic components of SEO maximization that should be included in every blog and comment.  In the blog, like you said, the title of the blog is very important.  Key words early on in the blog, including the title, help insure the post will rank high at the SEs.  Repeating those key works early in the content is also important to drive the point home with the SEs.  If the article does not quickly relate to the title, the SEs move on to find one that does.

Another key point of SEO is including your name and a backlink to your website in the signature block of all blogs and comments.  Unfortunately ActiveRain has not gotten on board completely with the comment component of this but I have approached them to consider changing their ways a bit.  My SEO studies indicate that including a link back to your website in all blogs and comments is just as important as the content in the blog and/or comment.  In fact, if all ActiveRainers put a linkback to the website in their comments, not only would it elevate their own rankings at the SEs but also that of the blog author.  Furthermore, doing this would create such a buzz of activity at AR that all Rainers would rise up in rankings with the same tide.

Thank you,

Richard Acree

HABITEC Home and Building Inspections, LLC (Nashville, TN)

Feb 25, 2011 06:26 AM
Carol Barron Cross
Sunflower Homes & Equestrian LLC

Thanks again for the good information.

Aug 11, 2011 02:01 AM
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
This topic tied in well with the concept of hyper-local blogging and picking a very concise topic to address.
Sep 17, 2011 02:49 AM
Dan McGuire
Coldwell Banker - Shoreham, NY

Great information!

Jan 15, 2013 10:48 AM
Lani Stern
Toronto, ON
Your lifetime agent

Really great information. I followed your link to Broker Bryant and saw all of his rankings (which since 2007) have obviously fallen off. Thank you for the information!

Oct 15, 2013 02:34 AM
Bryan Beckstead, KOmKards, Care-Connect-Communicate, on auto pilot, 24/7.
Start MAXIMIZING the Internet.... - Priceville, ON
Become a KOmKard owner today,

Great article , but we need to be careful we do not key word " stuff " an article so that the content reads like just what it was meant to read like, an article meant to rank for certain key words with little regard for the content of article itself. 

Apr 18, 2014 04:21 AM