NorthSide Piers Price Drop

Real Estate Agent with Town Residential

With the second Northside Piers tower rising fast on the Williamsburg waterfront, the nearby Edge providing stiff competition and the rent-to-own thing having perhaps run its course in terms of marketing bang, developer Toll Brothers is relying on an age-old strategy to clear out inventory: pure, uncensored PriceChoppage. While the penthouses and most-expensive units at One Northside Piers were left unharmed, a large crop-over 30 units-are a bloody mess. A quick scan of StreetEasy to survey the wreckage shows reductions up to 25 percent in some cases, including this 11th-floor 3BR unit, marked down to $894,990 from an ask of over $1.2 million. For any cautious Northside Piers observers, dare we say that now is the time to buy?


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Paul Macapagal

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