On the surface neither one of these homes seemed like the type to be snapped up in a single day on the market. The tract home was rather nondescript ... master bedroom had no attached bathroom, and it backed up to a busy and noisy street. The bungalow had 3 bedrooms and only 1 tiny bathroom ... really tiny! So what did these two properties have in common that had them both sold the first day on the market? I can sum it up in one word: Teamwork!
1. A seller who was committed to doing everything within their power and budget to completely prepare their house to go on the market. They painted, re-carpeted, made repairs, and spruced up the landscape.
2. A broker who did their homework and priced the home correctly for the neighborhood and current market conditions. They took many photos and created great marketing materials to stir up interest for the initial broker's open tour.
3. A stager (me, of course) who used their expertise in display and arrangement of beautiful furnishings, accessories and art to accent the positive features of the house and to add warmth and wide appeal.
In both scenarios, we all worked together as a team. We discussed the particular issues of concern in the home and the most likely types of potential buyers who might be interested in a home in the area. I was supportive of the broker's suggestions, as the broker was of mine. The seller knew they had hired two great professionals and they acted on the advice they were given.
Nobody can guarantee you that your property will sell in a day. But, if you are to have your best shot at selling quickly and for top dollar, be sure to assemble a great team.
I'm showing a single "before" photo and two "after" photos of each property .... and yes, these both sold during the last part of 2008.
You can see more of my work at Pangaea Interior Design, Model Home Decor, Home Staging and Redesign, Portland, Oregon.
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