Sat in on a great webinar over the weekend, listening to some of the Active Rain community speak off the cuff on the topic of putting together a persuasive CMA. Great topic these days. 1000 people were on that conference call, so you KNOW it's on our minds. Each speaker's approach was quite varied, which was, I felt, what I came away with as the main point. You are simply going to refine and refine and identify your "best practices" as they emerge from experience. Whatever script you may have learned and internalized, it will help, but it all comes down to your confidence and authentic presentation, and that is kind of hard to "script"!
Happy fact-finding, dear Realtors! And now I must go prepare a CMA...
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