Would Realtors spend 2 dollars per spot for a Television commecial

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Services for Real Estate Pros with The Reel Estate Network

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By Wayne Clark, The Reel Estate Network 

I know many of you have been spending hundreds, if not thousands of dollars for advertising in the newspapers, and flyers.  It's become a tradition, if not a habit to stick those black and white photo ads, week after week in the daily newspapers, and weekly flyers.  I believe realtors have been doing this since the Guttenberg press was invented.  Since those days, industry had advanced and moved on to more innovative methods.

Would you use smoke signals to contact your clients, or hook up your horse and buggy to take prospective buyers out for a showing?  so why is it that Realtors are not willing to stand out from the crowd, and try more modern methods of advertising?  Most would say that it's too expensive while others are in fear of trying something new.  What worked for Grandpa, works for me. With just about every other industry now advertising on television and radio, the Realtor continues to use the same methods that Benamin Franklin used.

Advertising on television is getting more affordable all the time.  During the month of February, we struck up a deal with a local cable company, so that our clients could take their video home tours, edit them to  a 30 sec spot, and run them on primetime network shows for 2 dollars a spot!  $1200 would purchase over 600 television spots, all during primetime shows.  I figure its about time some Realtors become outgoing and start stepping up and stepping into the television box and into potential clients living room.  In the Inland Vally area of Riverside and San Bernardino, the would be over 122,000 homes.

Comments (8)

R. Greg Osmond
Sutton Group-Capital Realty Ltd. - St Johns, NL
MBA, Red Maple Realty

Wow.  A deal like that would be hard to resist.  I don't think I can buy 30 seconds for less than $50 here.  I guess you have to find a TV station that is nearyly giving time away.  Good luck with that in your neck of the woods.

Feb 10, 2009 01:34 PM
Treva Fox-Christy
INTEGRITY REAL ESTATE - Farmington, NM

My neck of the woods either, but sounds like those in your area that aren't taking advantage of the super deal your getting are missing out. I wish you the best and go get um Tiger!

Feb 10, 2009 01:38 PM
Nelson Bermas
EXIT Real Estate Consultants - Lexington, SC
Your Lexington REALTOR®

That sounds like a great deal.  Let me know what kind of ROI came from the advertising.

Feb 10, 2009 01:48 PM
Randy "Lazarus" McAtee
Lazarus Realty - Fresno, CA
Owner/Broker, Lazarus Realty, Fresno California

<<<<<"Would you use smoke signals to contact your clients, or hook up your horse and buggy to take prospective buyers out for a showing? ">>>>

So THAT'S my problemo.

Feb 10, 2009 01:53 PM
Paul Duffau
Safe@Home Inspections, LLC in SE Washington - Asotin, WA
Caring for People, Educating about Homes

Wayne,

I've done minimal TV advertising and it wasn't very effective but that was largely due to the time slots - nothing was primetime because of cost.

Any tips on how to approach the local cable company?

Feb 10, 2009 01:59 PM
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Wayne, that is a great idea!  It should certainly be a good sales tool!

Feb 10, 2009 02:14 PM
real estate real estate
Providence, RI

Wow, $2 is really a great deal. I will have to contact my local station for similar deals.

Feb 10, 2009 03:21 PM
Wayne Clark
The Reel Estate Network - Lake Elsinore, CA

Our parent company, Mirage Productions, talks to the cable companies every month to work out a monthly special for our clients that do television advertising.  Time Warner offered this one for February, and we used to to sell commercials for local business, dentists, attorneys, auto dealers, food stores, etc.  When I talked to a couple of Realtors that we have done video tours for, they balked.  The said it would be too much money, and that they preferred to stick with the big ads on Saturday.  With a real estate market where you have a huge inventory, volumes of sales people, and few buyers, it was hard for me to understand why a a real estate agent would think this way, when attorneys are grabbing slots faster then the ambulance they chase.  Typically it takes 13 weeks of advertising on television ot get the results that you want.  Its called branding.  Wayne Clark

Feb 10, 2009 03:34 PM