By Wayne Clark, The Reel Estate Network
I know many of you have been spending hundreds, if not thousands of dollars for advertising in the newspapers, and flyers. It's become a tradition, if not a habit to stick those black and white photo ads, week after week in the daily newspapers, and weekly flyers. I believe realtors have been doing this since the Guttenberg press was invented. Since those days, industry had advanced and moved on to more innovative methods.
Would you use smoke signals to contact your clients, or hook up your horse and buggy to take prospective buyers out for a showing? so why is it that Realtors are not willing to stand out from the crowd, and try more modern methods of advertising? Most would say that it's too expensive while others are in fear of trying something new. What worked for Grandpa, works for me. With just about every other industry now advertising on television and radio, the Realtor continues to use the same methods that Benamin Franklin used.
Advertising on television is getting more affordable all the time. During the month of February, we struck up a deal with a local cable company, so that our clients could take their video home tours, edit them to a 30 sec spot, and run them on primetime network shows for 2 dollars a spot! $1200 would purchase over 600 television spots, all during primetime shows. I figure its about time some Realtors become outgoing and start stepping up and stepping into the television box and into potential clients living room. In the Inland Vally area of Riverside and San Bernardino, the would be over 122,000 homes.