Working the LongTail or Chasing Pavements? Be Your Own Judge

Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

Has the longtail got you down? 

It's discouraging to many out there. 

I have been listening.

I am aware.


It's Not Cheap

It Can Be Downright Difficult if you choose to make it so

Place a Value on Your Time

It should't be Free

Set a Schedule that's Flexible


Remember It's A Journey

You Never Have it Exactly Right

And It's Never Done

Your Platforms Might Change In Another 3 mos, 6 mos. 1 Year

Don't get Hamstrung


Social can be Easy

Relationships Take Some Work

You can Research On Your Own

Or Hire a Worthy Professional to Help

Either way it's not instantaneous and it does require maintenance


17 Years Ago I started in the Real Estate Industry

Eight Years Ago I came Online

Working Night and Day, Day And Night

Two Years Ago I Began Blogging

Social Networking- Hah,I've Been Doing that All Along

We all are already a social marketing expert

Now you just need to train in new media

And you will be an expert in that


Now I have a schedule

I do get sleep

I do get time with my family

I do unplug

It took time to develop, research to learn, commitment to take chances

A willingness to keep an open mind and hang on


I'll never get it completely right

I'll never get it completely done

There aren't any shortcuts for me

Just dedication, systems, plans, support, a team to delegate non-money making tasks to

A commitment to invest money in my business and myself

So I don't get tripped up in the cracks


Are you willing to work the longtail or are you just chasing pavements?  Be Your Own Judge

Sing it Adele,



A blogging strategy that incorporates social media marketing can make the long tail make sense.  Real Skillz blog tune-up program combines social media marketing in it's blog action plan making it an effective, affordable and customized solution.  Call #262-203-5231 or email



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Show All Comments
Shameca Tankerson
Wealth Builder's Network, Inc. - Redlands, CA

Thanks for the post and the unique perspective.

Feb 11, 2009 04:17 AM #1
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I agree with all you said, only I am not the expert, you are!

Feb 11, 2009 05:20 AM #2
Liz Loadholt
Liz Loadholt- AgentOwned Realty- Covering SC - Mount Pleasant, SC
Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC

Rebecca, I loved your post ---- I am right there with you --- well, maybe not really, but in my mind, anyway. One day, maybe I will be there.  In my own profession, I am there.  Thanks.


Liz Loadholt

Feb 11, 2009 06:21 AM #3
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

"You Never Have it Exactly Right" Very true - I think more people need to realize this - and understand that it's OK to never have everything exactly right ! ... as long as you are still under control, and achieving the balance for your life, it's OK ... Oh and great choice of song - I have a special place for Adele ... I wonder why :o) Nicely written Rebecca as always ... Cheers Sheldon

Feb 11, 2009 06:36 AM #4
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Wealth Builder's Network - Thank you for listening.

Evelyn- lol....Thank you. I am always learning.

Liz-  It's so refreshing to see where you and some of your associates are after the conference....all of you had a spring board already and you had jumped in and now it's like you did a cannonball....on with the video, on with the regular blogging and now I see maybe even a blogging class at your office.

How exciting.  P.S.  I knew you would get were so intent on learning and you have a champion in you anyway:-)

Sheldon- Thank you Adele just rocks it and yes it is ok never to have it exactly right.

Feb 11, 2009 04:32 PM #5
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Exactly changes in this market....and being flexible as you suggest, lets us change our "exactly" to fit the season....thought it was spring and back to shoveling....

Feb 14, 2009 12:17 AM #6
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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