I know a ReMax agent in California who plans his twice-monthly campaigns based on his budget. Then, on a regular cycle that begins a couple of weeks before he plans to send out a promotional piece, he logs onto our website and places an order for his promotional materials. With the online pricing tool he can immediately estimate what his project will cost to print and to mail out.
There have been times when he knew exactly what he wanted his piece to say and to look like. He did his design in advance and had his print-ready artwork done before ever contacting our site and I only saw it during production and finishing. I know there have also been times when he had an idea but didn't have a lot of leadtime to execute the design himself, build the artwork and the print-ready file. He just needed to get something done fast! A few of those times he used our design services help him execute his "vision" of the piece. Other times he's just needed to tweak an idea from a previous piece he had done and update it for the current month's marketing materials. In each case, though, he placed an order for our mailing services (once he even bought a farming list screened to his specific sought-after demographics) and had us produce and mail the postcards or brochures-- on a regular, recurrent schedule that he had automated into his monthly routine!
The secret is that with one online visit, he can have the entire promotion taken care of-- the design, the mailing list, the printing and the mailing services. Automated services that can automatically make his campaign gain traction-- even while he's concentrating most of his energies into handling the details of business in the closing stage, not the prospecting stage! Each of the services is competitively priced, each has fast turnaround times, and best of all each allow Milt to focus on open houses and contracts, to follow-up with other known prospects while gathering new ones, and to close business he currently has ready in his pipeline without stopping the flow of new opportunities into the pipeline. That automation makes him more efficient and more useful to his clients as they approach the critical stages of their transaction. It also helps him prioritize his time wisely and not lose track of his future clients-- his current prospects-- that need his attention in a different way with a different intensity level during the early phases of his relationship with them. Automating makes him better at meeting the needs of both clients and prospects!
Automation of your routine marketing activities makes good sense and will generate positive returns on your marketing investment. Why wouldn't you do it?
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