HomeGain - anyone familiar?

Real Estate Agent with Century 21 Moline Realty 40022101

I've found that when I search google for "real estate agent Mora Minnesota", I'm only topped by two things. One is GMAC real estate (No problem, I'll overcome that obstacle soon!!!) and the other is homegain.  I went online and checked it out, but I was curious if anyone here on AR is familiar with it.  It boasts getting so many leads a month, but I don't know how I'd get that many leads considering the area that I'm working.  I live in a small town, after all.  I also wonder how I'm going to knock them down in the searches.   I would think that it would be easy, but I can't imagine that many local agents are using homegain.  Most of the agents in Mora are older and have told me over and over "I only use the internet as much as required by my job".  I use it to tackle all the internet leads that would come in for Kanabec County that they aren't getting.  I'm proud of the fact that I'm the only internet-guru in our roster of local agents. 

Anyway, about HomeGain.  Do you use it?  Let me know what you think!  Is it worth it???

Posted by

Joslyn Panka Solomon & Nicholas Solomon - Realtors

Century 21 Moline Realty

Looking for an East Central Minnesota home?  Start your search here and find the perfect property!  www.century21moline.com

Follow me on facebook!  www.facebook.com/joslynsolomon




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Nick and Joslyn Solomon
Century 21 Moline Realty - Cambridge, MN
The Solomon Team - Century 21 Moline Realty, Inc.
Jason - Fantastic!  I really do think it varies depending on what kind of area you are in!
Sep 23, 2007 04:07 PM #64
Mike Klijanowicz
Cummings & Co. Realtors - Perry Hall, MD
Associate Broker @ Cummings & Co. Realtors
HOMEGAIN SUXXXXXXXX!  I got a lead from a withdrawn packet that I mailed out, and also responded to them via a proposal through Homegain (as I was unaware that this was the same person since they don't give you the persons address of their home).  Anyway, I listed and sold their home and HOME GAIN contacted me and told me that I owed them a referral fee because I responded to them from their system and the listing contract wasn't dated before that date even though the people said they contacted me through their mailing!  THIS ENDED MY RELATIONSHIP WITH HOME GAIN AND ALSO PUT A DESIRE IN ME TO MAKE SURE I OUT RANK THEM ON THE MAJOR SEARCH ENGINES!  So that is what I did and it was 100% FREE!
Sep 24, 2007 04:54 AM #65
Sharon Roark

Jason -- Which service(s) of Homegain's are you using? And what type of success have you had with them?


Sep 27, 2007 02:58 AM #66
Sharon Roark
United Real Estate Lexington - Lexington, KY
Realtor Extraordinaire in Lexington KY

Sue -- Which HomeGain products are you using?

Sep 27, 2007 03:24 AM #67
Nick and Joslyn Solomon
Century 21 Moline Realty - Cambridge, MN
The Solomon Team - Century 21 Moline Realty, Inc.

Michael - I want to beat them out in search engines too!  Tell me how!


Sep 27, 2007 03:52 AM #68
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES
Homegain,Housevalues,justlisted -www.realestate.com,www.househunt.com - All of them do the same things. Give you leads that has been given to four or more other real estate agents. I have used lead generation systems -www.realestate.com - THEY ALL SUCK BIG TIME! I am sorry if I am ranting but I am tired of these people always trying to make money off of hardworking real estate agents like us. Great post.
Oct 04, 2007 12:01 PM #69
Rockie Mitchell Cooper
Keller Williams - Arcadia - Arcadia, CA
Realtor - Arcadia, CA

Wow!!! I am new here and there is a lot of great advice. However, I must say that I believe that if you believe that life is out to get you then it is. And you will always prove yourself Right.

Before I joined HG, I did a little investigating of my own. I contacted an agent who was using the buyers link that was not in my area and got her opinion of HG. Which is why I am currently using HG. I do live in a very large county as well as a popular one. I started using HG about 2 months ago. So far I have generated 38 leads. These leads have filled out my questionnaire which I have inputted and saved in the MLS search that are now on automated emails that are sent to these leads every day when a new listing comes on the market. I can see if they are opening up the emails or not. Out of the 38 leads, there are 9 that are actively opening up the links every time an email is sent to them.  (It is quite exciting) I don't have to do a thing but input the information once and all the work is being done for me and I am meeting their needs for "right now" and staying in contact with them in one way or another.  There is a way to work these types of leads.

As of right now I have not made any money with HG. No sales, No listings. Do I think they are ripping me off? NO, I don’t. I don't know about your market but mine has slowed down big time. But I am still working the ones I have. I will give HG another 2 months to see if I can generate a sale out of it. I really hope I do. If I don’t, then hey! I gave it a try. To me any leads are good leads. It is up to you to filter the good ones from the bad ones. Just like you would with any lead that comes your way. I have gotten more leads from HG than I have my floor time.

Studies have shown that 77% of people are going to the internet for there real estate needs. They are looking at about 8 other agents on the internet as well. It also states that it takes about 6 weeks for these leads to contact the agent or to buy a home. http://www.car.org/library/media/papers/pdf/2007TopProducerDraft4.pdf    

What I like about HG’s buyer link is I can set my own budget. I can afford $100 a month to go for the buyer link. What I also like is that if a lead chooses an area that is not bought and it is close to my area, it will trickle down to me. Another thing I like and how HG is different, is you pick cities/towns, not zip codes. Who goes on the internet and searches homes for sale in 91801?

If you are out to look for faults, you are going to find them.

Joslyn…. Naturally this is not just for you. You seem to have a great outlook and headed in the right direction. Now this blogging thing is what is next for me to learn. It seems to be more of “the ticket” to the top of the internet pages. That is my goal as well.

Oct 09, 2007 09:26 AM #70
Nick and Joslyn Solomon
Century 21 Moline Realty - Cambridge, MN
The Solomon Team - Century 21 Moline Realty, Inc.

Lanre - So you haven't had any success with any lead generation systems?

Rockie - Well, blogging here on AR really does help!  I think HG would be very useful for me if I was located in a metro area, or even a suburb.  Being surrouded by 300+ acre farms that have no internet really doesn't help HG help me.   I am always finding ways to catch leads, though, and am interested in it, just not sure if it would be worth my time.  You have great input, and I really appreciate it!

Oct 10, 2007 05:23 AM #71
HomeGain is BS
DO NOT waste your time and money on HOMEGAIN stuff.  As an agent, I've wasted so much money with their BS leads, it isn't even funny.  I would not recommend it.  The sales people will push products they do not even believe in.  The leads come from third party sources,  THE WORST PRODUCT IS ESPECIALLY AGENT EVALUATOR!  I SPOKE WITH PEGGY BOEHM AND SHE IS AN IDIOT AND DOESN'T EVEN KNOW HOW THE PRODUCT REALLY WORKS. 
Oct 12, 2007 09:08 PM #72
Dissatisfied HomeGain Customer
I concur with "HomeGain is BS". I've also dealt with Peggy Boehm and the woman is rude and very abrassive. I imagine the company is struggling financially so they are attempting to squeeze every single cent out of their agent network. Other HomeGain employees who are equally annoying and I've had the misfortune of dealing with are Janice Ridge and Matt Malmgren. They speak down to agents with arrogance and act like we need them when the opposite is true. Their customer service resembles thuggery and hooliganism of the lowest order. Stay away from HomeGain and spend your money wisely! I cancelled my HomeGain account after a year of crap leads. My money would have been better spent going down the drain. Sorry if I sound angry BUT I AM FED UP WITH THESE "SERVICES"!
Oct 15, 2007 08:24 AM #73
Nick and Joslyn Solomon
Century 21 Moline Realty - Cambridge, MN
The Solomon Team - Century 21 Moline Realty, Inc.

HG is BS - I really don't like it when people are selling something that they do not believe in.  There's no point in even trying then, in my opinion.  That would be like us renting because we don't believe in owning houses, and then trying to sell homes.

Dissatisfied HG Customer - It's sad that it has to be like that.  You would think that they would want good reps that make you want to keep doing business with them.  Isn't that the point?

Oct 15, 2007 02:07 PM #74
Danny TG


Homegain works like this,
They sell pay per click to the area code you select with and provide you with contact information,
the minimum fee is 250 per month.
The lead overage is past to the Agent Evaluator Program and sold to you at 49.00 to 99.00 per month
These leads do not included contact info.
They then spam the contact to select an agent that is withing and a member of the Evaluator program. 
Like in a pyramid scheme only the agent that started with them early get any leads.
Their staff later monitors your sales, and bill you if you sell a property to anyone that has ever login and you sent a proposal from within Homegain.
The now claim all leads as theirs.
Even if the lead came from other sources.
Imagine, you respond to a lead from George W and latter see a home to George Washington :) you get a bill for 30%
These people should be investigated by the feds. 

Cancel your Evaluator account.
Dec 08, 2007 02:05 PM #75
Adele Irving - Easton Area Homes
Prudential Patt, White Real Estate - Easton, PA

I was thinking of signing up with Homegain.  I guess I'll have to think about it some more.


Aug 03, 2008 11:50 AM #76
Nick Good
The Good Home Team with Keller Williams Realty - Allen, TX

I think it is what it is... If you work anything hard enough then the results will be there.  One of the top producing Realtors in the Dallas Metroplex uses HG and has been for awhile... If you go in with a negative attitude then it usually reflects that in your presentations.


I have not signed up with HG because I am trying out a trafficplus program through my website company that sends potential home buyer's to a landing page to catch their info.  I like that so far but I will more than likely sign up with HG once I add a buyer's agent, so he or she can work on developing those leads.


Great posts!

Nick Good

Richardson TX Realtor

469 951 4193 cell



Sep 21, 2008 08:37 AM #77


Nobody says homegain may not perform for some people.  It is odd; but almost all of these 3rd party lead vendors perform for somebody; and  so do stock options & futures speculation.  But I doubt that anymore tan 1% of people profit by trading futures or options unless they institutions. 

Sometimes these 3rd party grouos are very defenseive, because they have very strong sales approaches and once you're in they own you.  If everything goes great, good. If everything goes wrong for some reason, they see you as an adversary and can be very abusive and deceitful. The idea is the company is their companyalways right and they ant to be protected from letigation by ever being wrong. 

I think homegain may perform better than some, for some;  but they still that tyoe of borderline crooked company.

Give them a try!

Sep 21, 2008 09:36 AM #78

Homegain never really worked out for me, I gave it a shot and was disappointed.

I did have some luck with another service called agentmachine. unlike HG, I ddint have to pay a dime for referrals, just at the closing (standard 25 percent).

overall, its a great alternative. After speaking with one of thier reps, i was told its:

A private network, thier leads are 'qualified' (becuase they are commision based, they dont waste time on random leads taht go no where)'

overall: quality over quantity seems to be thier model.

well, thats my 2 cents.

here's a link: www.agentmachine.com

Oct 29, 2008 10:38 AM #79
Carolyn Nelson
REALTYONE 247 - Burlington, NC
The Best Broker in Alamance County!

I worked with multiple agents around the country and have found that there is a better rate of success with Home Gain than the others. In addition, just because someone has a high success or failure rate does not mean the program will or will not work for you. Various factors can change your outcome.

It has been my experience that it does not matter what program or method you use, if you do not work it, nurture the leads, and remain consistent, it does not matter what program you use or how well you optimize your site for the search engines it will not work. Too often people tend to place blame on the lead generating programs when the blame should be placed on the account holder (broker/agent). Like drip campaign programs, you cannot subscribe and expect the program to run on auto pilot.

I have seen poorly written proposals that consist of one or two sentences, outdated information, etc listed on many of the lead programs that are the responsibility of the broker/agent, not the program. One proposal stated, "Thank you but call me so I can find out what you want". Now that sounds very appealing and makes buyers or sellers want to utilize you for their next purchase or the sale of their home. NO WAY! Brokers and agent cannot seem to keep their bio and contact information up-to-date on the MLS. Is it the MLS's fault? If it were up to me, I would fine the broker and agent for inaccurate information. How can buyers and sellers contact you when your phone is disconnected or the email address is invalid?

One agent recently contacted me because she could not understand why her Home Gain account was not benefiting her. Well, once I logged in, she had 78 buyer leads over the past month that she did not even respond to and probably another 50+ that have expired over the past two months. Then, I looked at her proposals, what a waste of money.

Needless to say, I had to write two new proposals to start the process, upload her image, and updated the contact information. After spending three days writing a buyer and seller proposal, and repeated emails being sent for her bio and brief sales history, I finally completed the proposals and got it uploaded. Those outstanding leads are now turning in to success. Having zero buyers and sellers over the past six months has turned in to seven buyers and five sellers! How many of the others could have lead to success?

The point is, it does not matter if the leads are paid for through a lead generating site or if it is a result of blogging and SEO. If you do not work it, the dollar result is ZERO. If you do not have the time or want to take the time to take full advantage of what the programs have to offer, who is to blame? The only problem I find with most of these programs is that it does not send out a confirmation email before providing the seller or buyer with further detail.

I see potential on all lead generating programs if it is used as a tool to supplement current income. Take the time required to work it!

I just started a new Home Gain group for those interested. http://activerain.com/groups/homegain

Carolyn Nelson, Online Real Estate Assistant

Jan 15, 2009 09:11 PM #80
Michael Hege
Beach Villa Realty,LLC - Kapolei, HI

Here we are in 2009 now. I'm curious if you ever got to the #1 ranking on the page.

Feb 20, 2009 06:11 PM #81
Ginger Moore
Wilkinson & Associates Realty - Gastonia, NC

thanks for all the info. I may try this service. thanks for sharing!

Jul 29, 2009 03:14 PM #82
Stefan West
West Realty - Murrieta, CA
Temecula-Murrieta-Menifee CA Real Estate

I have gotten to #2!  But my rankings are absolutely less consistent now.  For some reason they will suddenly drop for a week and then are back again every month.  Confused about it for sure!

Jul 31, 2009 04:35 AM #83
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Nick and Joslyn Solomon

The Solomon Team - Century 21 Moline Realty, Inc.
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