Sitting at Zillow headquarters at the Bloodhound Blog Unchained workshop... Some good tips ffrom Brian Brady's opening presentation about the importance of Social Media Marketing. Just a little mental tune-up. Always good to hear someone you haven't heard present a topic you think you know well:
Web 2.0 - It's all about interactivity, exchange, and conversation
5 Pillars of Social Media Marketing:
- Declaration of Identify
- Identify by Association
- Consumer-generated conversation
- Provider-generated conversation
- In-person interaction
Recommended book: "The New Influencers: A Marketer's Guide to the New Social Media" by Paul Gillin
From Gregg Swann [talking about agent websites]: "If they're [consumers] not satisfied with the information on your website, they are going to find it somewhere else."
In-Person Resource for Networking: Check out Meetup.com. Find people that are interested in the same things as you.
That's it for now... Back to the rest of the presentations!
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